As Seen In

【ADOBE Contributor

(2023)

【CREATIVE VICTORIA – the Fashionable World of Woo

(2023)

NIKON AUSTRALIA Creator Partnership

(2018 to current)

The Nikon Content Creator partnership aims to endorse and promote Nikon and their products via social media and create and publish engaging images and videos to drive awareness of upcoming Nikon events. To date, I have appeared at Nikon roadshows and Z Series online launch events and conducted numerous fashion photography workshops for 400+ aspiring fashion photographers. For example, I was one of three Australian Photographers to present the mirrorless Nikon Z7 series at the Nikon Sydney Roadshow and demonstrated the capabilities of the mirrorless Nikon Z7 by shooting a BALLY editorial photoshoot in front of approximately 200 guests.


fashion photographer, nikon, mirrorless, nikon z7, partner, melbourne fashion photography, fashion, creative, fashion blogger

NIKON AUSTRALIA : #AtHomeWith May 2020

PROFOTO Brand Partnership

(2018 to current)

As part of her partnership with Profoto, a light shaping company she has represented the brand by creating social media content and teaching lighting workshops to photographers.

For example, Karen presented a two day talk at Diamond’s Camera during the Vogue Fashion Night Out in Adelaide where she shared her photography journey and demonstrated the new Profoto B10 lighting equipment with a group of Photography Enthusiasts as she shot street style live.

Karen is part of the Profoto Light Tribe crew of image creators.

DIOR Influencer Partnership

BALLY Influencer Partnership


CALVIN KLEIN Influencer Partnership

(For the #mycalvins #ckminute holiday campaign, 2018)




CHAUMET Influencer Partnership

【LOVE, BONITO Influencer Partnership】

Karen was featured in Love, Bonito’s “Women We Love” series where she discusses her career and family, and how to live a purposeful life. See full article here.

【ST GILES HOTEL Influencer Partnership】

(#BeCentral #StGiles360 Travel Campaign, 4 October 2016)

Karen partnered with the global St Giles Hotels (all centrally located in New York City, London, Kuala Lumpur, Penang, Sydney and Manila) as a “Travel Influencer” to experience and capture what it means to “Be Central” in one of these cities, while staying at the “A St Giles Signature Hotel & Residences” in Kuala Lumpur. Karen starred, photographed and filmed her travel experience in using the new Samsung 360 Gear camera now live below:

【MERCEDES-BENZ WORLD WIDE Influencer Partnership】

 (Published on 11 February 2016)

Karen was one of the creatives chosen in Australia to work with, and starred in a global travel series to Apollo Bay for Mercedes-Benz World Wide.

Her travel feature is debuted below. Click below to play filmclip.

mercedes-benz-karen-woo

【SAMSONITE Influencer Partnership】

(#BeCentral #StGiles360 Travel Campaign, 4 October 2016)

#MySamonsite, 17 January 2017

Karen has teamed up with Samsonite Australia as a “Travel Influencer” to produce beautiful NYC travel content with their CosmoLite luggage range.

She is currently featured online here.

samsonite-travel-cosmolite

VOGUE ITALIA

(Featured in Vogue Italia as “Best of Photovogue” in August 2018)

photographer KAREN WOO
creative director + stylist EMILY EDWARDS
set styling KAREN WOO, EMILY EDWARDS
makeup TRE DALLAS
hair OLIVIA SELLMAN
model ROSIE
fashion ATOIR, RAMA VOGAGE, ALIAS MAE

photographer KAREN WOO
creative director + stylist EMILY EDWARDS
set styling KAREN WOO, EMILY EDWARDS
hair + makeup KATE RADFORD
model SHIYING
profoto lighting hire SPECULAR PHOTO DEALERS
fashion PEGGY HARTANTO, TONI MATICEVSKI, TONI BIANCO, AACUTE

【KMART AUSTRALIA】

(Published in NEWS.COM.AUHERALDSUN.COM.AU 2020)

【FARFETCH UK】

(Published in October 2017 on Farfetch UK website)

Karen was commissioned by Farfetch to capture the fashion designer duo, Beth and Tessa of Macgraw for October 2017, Top 10 issue.

【THE WEEKLY REVIEW】

(Published on May 2018 featuring Jennifer Hawkins on the front cover)

 

【VOGUE AUSTRALIA】

(Street style images for Melbourne Fashion Week published onVogue AustraliaSeptember 2017)

 

Karen has partnered with the City of Melbourne to capture fashion on the streets during Melbourne Fashion Week held during September 2017.

Her images were published on Vogue Australia.

MMSCENE

FENDI

Image of Margaret Zhang wearing Fendi at the Melbourne Cup races at the Lexus marquee published on Fendi’s Facebook Page.

fendi-margaret-zhang

WHO WHAT WEAR AUSTRALIA

WhoWhatWear

【FASHIONISTO】

FASHIONISTO is one of top 10 menswear blogs in the world. My latest fashion editorial work is featured in Fashionisto.

menwears-fashion-fashionisto

【MINI-MAVEN】

(Published on November 2015)

Online fashion magazine founded by Photographer + Creative Director, Kymberly Marciano is an online destination for the
stylish child and parent that curates content musings with a multi-faceted, unique approach.

Mini-Maven

minimaven2

【ARTICLES OF STYLE】

(published on August 2015)

Fashion editorial of Nami Nguyen’s style was published in a New York Menswear blog.

articles-of-style-menswear-nami-nguyen
articles-of-style-nami-nguyen-2

【LOUBOUTIN WORLD】

(Published on @Louboutinworld, Christian Louboutin Instagram on November 2014)

Gardernered 93.387K Likes on my image of “His and Hers at #DerbyDay in Australia as of 2021.

louboutinworld instagram, karenwo

【KHLOE KARDASHIAN】

(published on Khloe Kardashian fanpage on January 2015)

12,983,422 Followers, 10,416 Likes on my Bridgette Bardot inspired photoshoot with What Would Karl Do.

khloe kardashian

【ICONIC AUSTRALIA】

(Created for Street Smith for MBFWA x Iconic Australia published on 12 April 2015)

yaya-deng-iconic-australia-01

samantha-harris-iconic-australia-01

ollie-henderson-iconic-australia-01

maddison-brown-iconic-australia-02

【H&M AUSTRALIA】

(Published on H&M Australia, 30th of October 2014)

HM-australia-unicef

【BUZZFEED.COM】

 (Published on 19th March 2014 ) 

Street style images from the Melbourne Fashion Festival were featured in Buzzfeed.com, Manhattan New York

KWOO_BUZZFEED_PRESS

【BOOHOO.COM】

(Published on April 2014)

Boohoo.com, Exclusive Street Style Photographer for Boohoo.com for Mercedes Benz Fashion Week 2014.

boohoo.com facebook page streetstyle by karen woo

【MARIE CLAIRE】

(Published in September 2013)

Read full post HERE.


【FASHIONISING.COM】

(Published in September 2012)

The Modern Lady editorial shoot as featured in Fashionising.com 2012.

KarenWoo_fashionising

【BARED FOOTWEAR FEATURE

Karen street style images wearing the IBIS boots were featured in BARED FOOTWEARJune 2016.

【THE SYDNEY MORNING HERALD + THE AGE FEATURE

VAMFF: Street Style Photographers share secrets for getting noticed at Melbourne Fashion Festival, 10 March 2016. Read full article HERE.

VAMFF16

【MARCS FEATURE

Guest Street Style contributor to MARCS, 2015

marcs-street-style-0marcs-street-style-2marcs-street-style-1

【THE FASHION ADVOCATE FEATURE

(Published on 12 August 2015)

Karen Woo was featured amongst other Fashion Industry creatives in the first issue of the Fashion Advocate.
She shares her personal journey on page 41, on how she left her IT/Business career of 8 years to establish her first photography studio and passion for fashion and street style photography.

fashionadvocate-karen-woo

 

【MELBOURNE CENTRAL FEATURE

(Guest Street Level for Melbourne Central, 12 June 2015 to current)

Melbourne Central has commissioned Karen Woo to scout and snap 15 of the most stylish Melbourne Central shoppers for June 2015’s Street Level takeover.

melbourne-central-street-style

melbourne-central

【COUTURING Appearance

(Couturing x Friend in Fashion, 17 March 2015)

Karen Woo’s street style images and cameo appearance in VAMFF 2015 Day 2 film @ 1.46 minutes.

【TARGET AUSTRALIA Feature

(Target Australia, Danni Minogue’s #petitespossecollection, 14 March 2015)

Karen Woo was chosen as one of the lucky 15th national finalists for Target Australia in search
for the face of #PetitePosse and walk the Target runway at VAMFF2015.

KAREN-WOO_TARGET

【FASHION JOURNAL Feature

(Published on January 2015 at the launch of Boris Becker x Puma)

fashion-journal-street-style-photographer

【VSCO Feature

(Published on VSCO Grid, 31st of December 2014)


karenwoo-streetstyle-vsco-vscocam

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