MFW Street Style Highlights 2017

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This year, I had the pleasure of teaming up with Melbourne Fashion Week to capture 30 of my favourite street style looks as featured in Vogue Australia.

As most street style shooters would tell you, shooting in day light is ideal for crisper images, but what happens if shows start late, like 6:30pm? Well that’s the interesting challenge. Instead of fearing night light, I embraced all available light like lamp posts or car headlights to light up my subjects, or triggered my off camera flash to create artificial light. The trick is to create some kind of wall where I can bounce the light from, without creating harsh lighting. To be honest, it’s all about experimenting what works best and the type of look you are after. For softer artificial light, you should consider using a diffuser or portable studio lights like the Profoto B1. They give you excellent fashion studio lighting but be prepared to carry it around.

So what challenges do you face when shooting street style at night? 

 

 

A Night To Remember with Sofitel in partnership with DIOR, NGV and Mercedes Benz Australia

Karen Woo 2 Comments

It still hasn’t sunk in that I have just accomplished one of my all time favourite, fashion editorial work with four high end, luxury brands. A Night to Remember is a DIOR-inspired fashion editorial which celebrates the story of friendship between four girl friends through a series of themes: from getting fashionably ready; drinking cocktails by the Sofitel’s Atrium bar; to arriving in the new Mercedes Benz E250d coupe at the NGV.

This special edition was created for Sofitel Melbourne on Collins in partnership with Dior, NGV and Mercedes Benz Australia, and I cannot begin to fathom what an enormous, yet beautiful process it has been for me both personally and professionally. My mind was completely blown away to the 2% glimpse of what it felt like to work with, and to have my work put in front DIOR Paris, is beyond my wildest dreams. If you have seen DIOR & I, you will know what I mean. The angst, control and the tremendous value they place on their brand and product is formidable.

As excited as I am to attend the Dior GALA and exhibition, I am truly grateful for the opportunity to work with Sofitel, and to my incredible team of talents to produce the following series of images. I hope my story will inspire you to believe in yourself and keep creating. Love to you all xxx

 

TEAM CREDITS

CREATIVE DIRECTION + PHOTOGRAPHY by KAREN WOO (@heykarenwoo)
PHOTOGRAPHY ASSISTING by STEPHANIE BOLGIE
FASHION by EMILY EDWARDS (@stylebkofficial)
HAIR by JASMINE RYLAND (@hairbyjasmine_edwardsandco) and JON OSMOND (hairbyjon_edwardsandco)
MAKEUP by TRE DALLAS (@tredallas) and OLIVIA SELLMAN (@oliviasellmanmakeup)

 
MODELS
HANNAH JUDD (@hjuddd) represented by GIANT MANAGEMENT (@giant_mgmt)
CAITLYN ANDERSON (@caitysanderson) represented by GIANT MANAGEMENT
MAY GRACE (@maygraceparry) represented by FRM MODEL MANAGEMENT (@frmmodels)
HOLLY TITHERIDGE (@_hollyt)
 

PARTNERS

Sofitel Melbourne on Collins, Dior Melbourne, Mercedes Benz Australia, National Gallery of Victoria

FASHION

Dior, Thurley, Maticevski, Kitte, Sass and Bide, Mollini Shoes, Tony Bianco, Yeojin Bae, Alexandraaus

MFW 2017 Models Off-Duty Street Style highlights

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Did you know that Melbourne Fashion Week (#MFW) is the new, and cooler brand name replacing the old name, “Melbourne Spring Fashion Week”? 

I’ve teamed up with the City of Melbourne, who is proudly presenting Melbourne Fashion Week (M/FW) to hunt down my favourite models off-duty street style looks. My standout looks were definitely Lin Xie’s Vetement’s x Champion sweater and sneakers by Seppe Zanotti; Bianca Guest’s slick black vintage Guess jumpsuit; and Bradley McGill’s hound tooth pants by COS and Calibre turtleneck.

I also went behind the scenes at the model casting day to capture a few moments of the models charming the judging panel of 11 people with their personality, walk and posing. 50 new fresh faces will be chosen to walk the runway at the MFW and I’m super excited to see who will be walking at this year’s runway shows.

On the same note, I will snapping up my favourite street style looks at Melbourne Central so please come down and say hi, and hopefully get your most fashionable snapped and featured on their social channels. Pencil the details down on your diary now:

Vogue American Express Fashion Night Out (VAEFNO)

Date: 1st of September 2017

Time: 5pm to 9pm

Where: Melbourne Central (in and around the centre)

Ok, so here are my favourite looks and moments from the MFW Model Casting day.

 

Rexy the Coach Dino SS17

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Last Christmas, I was approached by COACH New York to share the news about the Rexy Dino Coach collection on Instagram, but I never got around to posting the full story on my blog!

Inspired by Country Punk, here are my favourite images from the COACH collaboration. Better late than never!

dress and clutch // COACH
photography // Alan Woo

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MBFWA 2017 Final Street Style Highlights

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Fashion week is finally over and out, and what better way to end it at the iconic Bondi Beach Icebergs.

I would like to thank all the PR agencies for their continual support and inviting me to the runway shows; and to all my photography and fashion friends for keeping me company on the streets! I loved every moment hanging out with you guys.

Though fashion week is over, street style is here to stay. So keep being you, be authentic, and be true to your style.

See you next year!

xx Karen Woo.