Inside Derby Day Lexus Pavilion 2014

The Lexus Pavilion was a triple-storey marquee themed around “Modern Luxe” which was designed by MIM Design. Their design was expressed by a display of spring pastel colours, green and pink carpeted areas with hundreds of light bulb vases hanging from the ceiling (on second level), also a sky deck rooftop space designed by Jamie Durie. The wait staff had their own custom-designed Country Road ensembles; and you couldn’t miss the new shiny chrome-wrapped Lexus NX sedan which has been turning heads all day inside (and outside peering into) the Lexus Design Pavilion! This wasn’t the first time I’ve seen Lexus custom wrap their cars in chrome, because  a month ago I spotted the new chrome-wrapped Lexus RC 350 F Sport 2015 (and it has velvet-wrapped side mirrors too) at New York Fashion Week, and I must add it was fully dope. Yes, you can tell that I love my cars so you can imagine all the excitement when I got invited to attend and snap up the fashionable crowd and action in and around the Lexus design Pavillion!

Amongst the guests were Margaret Zhang from ShinebyThree, Pip Edwards, Kate Waterhouse and Henry Holland. Celebrities also included the real housewives of Melbourne, The Block winners, Jamie Durie, Karl Stefanovic and Lisa Wilkinson.

I had such a great experience at Lexus so I can’t wait to snap more inside life of Lexus at Melbourne Cup and Oak’s Day. See you all there!

Please note that all the Lexus Marquee Derby Day 2014 images are copyright and were taken for What would Karl do, please contact Jess Dempsey (jess@whatwouldkarldo.com) for permission to use images. Thank you x

 

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Karen Woo

Melbourne based Fashion, Street Style and Editorial Photographer

3 Comments

  1. Hi Karen love your blog and great shots of 2014 lexus. Hecker Guthrie did last years marquee. Mim design did the interior design of this years lexus emporium 2014.

    • Hi Miriam, glad you love my blog and the images of what MIM design has done. Incredible job! Also I’ve corrected my info so thanks for letting me know x

  2. Thanks Karen, you’ve taken some stunning shots of the pavilion! We hope you had a fabulous time over the weekend. Looking forward to your next blog post x

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