Event | Karen Woo Fashion Videographer

Pacific Werribee Opening Weekend Street Style (Part 1 of 2)

August 1, 2016Karen Woo 2 Comments

Pacific Werribee, the new go-to destination in Melbourne’s West for fashion, lifestyle, hospitality and entertainment.

I am honoured to be a part of the relaunch of Pacific Werribee Shopping Centre as their official Street Style Photographer, where I spent the opening weekend spotting and shooting all my favourite street style looks.

It’s been over a year since I last visited, and I was in awe by how much the Pacific Werribee has changed; for the better! The mall has undergone a major building face lift, including a new website, branding, and a new gorgeous Brand Ambassador, Lauren Phillips. Their key anchor department store, Myer has expanded three times its previous size; and 30 more new retailers were added to its reportaire such as: Sheike, Mecca Maxima, Seed Heritage, Peter Alexander, Glassons, Bardot, Cotton On, Swarovski and Kikki K to name a few. What’s even more exciting is that the mall now houses two global fashion houses such as H&M and Uniqlo, and more eateries within the new Urban Diner area. I’ve also discovered a trendy barber + coffee shop called “Grindstone Barber & Baristas” which had great coffee and hipster, good-looking barbers.

Well do you know what that means for all the Melbourne West-Siders? You don’t have to drive into the city to “fight” and pay for a carpark, when H&M or Uniqlo and all the popular Australian labels at Pacific Werribee are just around the corner! It is definitely the new go-to, one-stop destination for all your fashion, lifestyle, hospitality and entertainment needs.

Happy shopping everyone! xx

Pacific Werribee: Cnr Derrimut Rd & Heaths Rd, Werribee

Thanks to Gitika Garg for being my awesome little assistant, Tatsiana Baibak from Haystac Comms, and to everyone who stopped for a chat and snap. You guys are legends xx

Stay tuned for more of my favourites looks this Wednesday!

Nuan Cashmere x Ballettonet Pop Up Event

June 6, 2016Karen Woo 2 Comments

Coveted online brands NUAN Cashmere and BALLETTONET showcases their collection for the first time together at 494 Collins Street until 30th June.

Last Thursday, VIP guests were treated to an exclusive preview of NUAN Cashmere’s ultra luxe investment pieces made from 100% pure long yarn cashmere; and Ballettonet’s Italian made ballet flats and high end sneakers. It was the first time these two brands were showcased together. In fact (also a fun fact), remember the shoot I did with Jess Dempsey with the gorgeous Ballettonet’s ballet flats designed by Erin Maxwell from Love Shop Share; styled with the black weaved cashmere cardigan (see HERE)? Well, our styled shoot had connected these two brands together and look at where they are today!

Until the end of June 2016, they will be open to public right here:

494 Lt Collins Street Melbourne
MON – WED 10-6PM
THURS 10-7PM
FRI 10-6PM

Get in quick and invest in a beautiful cashmere ensemble and a pair of luxe sneakers. You won’t be disappointed, because I’m wearing the ECO CARDIGAN DUSTER as I’m typing. I can’t tell you how incredibly warm, stylish and divine it is, which is perfect for this chilly Melbourne weather! Even Jess Dempsey is trending it right here.

For more press information, please send your enquiries here, mail@ballettonet.co or info@nuancashmere.com.

[Scroll to the end for more details about NUAN Cashmere and Ballettonet]

NUAN

NUAN has built its reputation with dedication to classic, elegant and modern styled collections created from 100% cashmere of the highest quality. NUAN also can provide tailor made cashmere for discerning clients including bridal parties.

BALLETTONET

Ballettonet sources handcrafted shoes direct from Italy’s finest footwear families. Their philosophy is about choosing quality, supporting transparency and being inspired by simplicity. Made for women on the go.

Special mentions and sponsors for the NUAN x BALLETTONET EVENT

artwork paintings // KATIE MCKINNON
flowers // KATE HILL FLOWERS
food // FIRECRACKEREVENT
furniture // SILLA FURNITURE
cushions // NUANINDIGO
shoes //BALLETTONET
garments // NUAN

MBFWA 2016 Alice McCall Presentation

May 25, 2016Karen Woo Leave a Comment

Alice McCall transformed the lavish award winning restaurant, Porteno in Surry Hills into a live instillation of models lounging around in chantilly lace and cute rompers. Just think 60/70s, 1999 Galliano, or Opium Den styled sets to go with each outfit. Each look had “Alice” written all over it – it was playful, sensual, and feminine. The presentation felt like a live fashion shoot but minus the luxury of time and space. Basically all the shooters were given about 5 minutes to work with the models within a confined area, whilst the stylish onlookers were right behind us catching all the action. Well you know me, I love the challenge to think quickly on my feet and make the most of any situation to produce images that I am proud to publish. ‘

So here they are and I hope you enjoy them as much as I enjoyed creating them. Thank you Electric Collective PR for having me xxx.

outfits // ALICE MCCALL
hair // REDKEN AUSTRALIA
makeup // LANCOME AUSTRALIA
venue // PORTENO in SURRY HILLS

All images are copyrighted to Karen Woo. Please email hello@karenwoo.com.au for any images usage enquiries.

All White Everything at Le Diner En Blanc 2016

February 29, 2016Karen Woo Leave a Comment

Diner en Blanc, a sea of people dressed in all-white popped up at a secret location which was only revealed hours before the event. Around 1,500 guests brought with them their table settings, chairs, cutlery and food and parked themselves at the Waterfront City, Dockland. It was definitely one of the largest pop-events I have ever seen, with free-flowing bottles of Fiji water, boxes of sandwiches and nibbles packed by the Atlantic Group and live entertainment. This concept began 26 years ago in Paris, and in most recent times, everywhere around the world has taken part of this phenomena.

The most memorable part of the night was the waving of their napkins to kick start the dinner, the lighting of the sparkles to end the night; and of-course spotting my favourite white outfits as seen below.

Thank you Vincent of @Your_Ensemble for my snap.

I’m wearing River Island quartered length blazer, Subtitled Frayed Shirt, Lulu & Rose high waisted shorts, COS sheer patterned socks, Stan Smiths x Adidas sneakers and Louis Vuitton shoulder bag}

Thank you ThatComms for having us at the Diners Le Blanc event xx