Street Style | Karen Woo Fashion Videographer

On the Streets with Chervil Tan

May 10, 2016Karen Woo Leave a Comment

Hey Chervil, tell us ….

Your occupation/degree:
Part time model at Viviens and studying Masters of Tourism at Monash University, Clayton.

The word you say too much is:
Yay!

Describe your personal style in five words:
Chic, elegant, comfortable, versatile and simplistic.

One item of clothing you can’t live without:
Hoodie or Jeans.

Your prized procession is:
My super collectable barbie dolls featuring Audrey Hepburn in her various acting roles and Scarlet O’Hara from Gone in the Wind and Grace Kelly in her wedding dress

What are your hobbies when you aren’t modelling?
My hobbies outside of modelling are baking, frequent movie goer/watcher, travel nut, pole dancing, singing and dancing.

What is the last item of clothing you bought:
A black knit from Zara.

Solids or patterns:
Mostly solids, sometimes pattern.

Who is your style icon?
My mum and Audrey Hepburn.

Your favourite place in the whole wide world.
Lyon – France

One of the rules about how a girl should dress is:
Always dress appropriately especially for the weather. I love seeing a girl dress to her style and accommodating to the weather.

model \\ Chervil Tan represented by Vivien’s Modelling Agency

CHARLES & KEITH SUMMER STREET STYLE CAMPAIGN 2016

May 4, 2016Karen Woo Leave a Comment

CHARLES & KEITH SUMMER 2016 draws on a tale of one’s journey to self discovery, a delivery of self expressionism. Pushing forth the idea of self identity, a series of visual narratives portraying the dialogues of one’s inner thoughts.

Supporting their official Summer campaign, I was really humbled when CHARLES & KEITH, an international brand approached me to create a street style campaign which depicts the story of a city slick girl living a carefree life accessorised in CHARLES & KEITH.

I must admit, it was mammoth task shooting 11 different looks in one day, running around like a wild cat in an orange vest (safety comes first ok!), jumping up on bins to take a bird’s eye view whilst making sure every little detail of the product was in clear view and the shot list nailed. However, I had the best time of my life, and I couldn’t have done it without the patience, professionalism and commitment of my dream team.

Ok so here it is! Hope you enjoy the street style campaign now debuting digitally and in store across Asia – Singapore, Korea, Japan, China and Thailand.

talent \\ INDIANNA ROEHRICH
stylist \\ DANIEL PACIOCCO
hair & makeup \\ KATE RADFORD
assistants \\ ZOLI DINH, JESSLIN GUVANI, PEPE SIYAVONG, SHAYNE TINO
photography assistant/retoucher \\ STEPHANIE BOLGER

Through the Lens with SōLEURS

April 30, 2016Karen Woo Leave a Comment

I don’t know about you, but finding the right pair of sunglasses to suit my round face shape is a laborious exercise. Cat eyes, round shape and wide frames are big no no’s for me. As much as I’m convinced that the next trending Prada or Dior sunnies would suit my face to a tee, I’m mostly left feeling disappointed.

All this changed when I tried on my first pair of SōLEURS sunglasses. I was sincerely taken back by how sharp and clear everything appeared through the lens. Not only did the style looked good, I noticed how much exposure and glare were greatly reduced; so much that you can’t even look at a computer screen or an iPhone with them on!

Ladies, do you even know what that means for you? Less wrinkles and crow’s feet around the eyes. I think your Beauty Therapist would be pleased to see that.

After this experience, it really made sense for me to see how I can creatively capture a set of images that portrays the brand story of SōLEURS. Especially how life and style can be seen through the eyes of two real people, two greats friends. Without further ado, let me take you on a journey around Melbourne with these menswear fashion influencers, Nami Nguyen and Sid Paddahman of Bridge & Barrel.

Shop their range here at SoLEURS EYEWEAR and let me know what you think!

Photography // Karen Woo
Creative Direction // Tiffany Newman
Talent & Styling // Nami Nguyen, Sid Paddahman

VAMFF2016 Day 7 Street Style

March 20, 2016Karen Woo Leave a Comment

What a brilliant finale to VAMFF, and I couldn’t have done it without YOU.

Thank you so much for letting me stop you on the streets for a snap, and the many great conversations we have had. Thanks for all the Insta comments, the hugs and kisses on the streets, the shout outs and most of all, my WOO fam for putting up with my late night editing.

I am a little sad that VAMFF is now over, but I’m super pumped for Sydney Fashion Week. The excitement even spurred me to secure my flights to NYC, so I’ll be heading to New York Fashion Week in September as well. Woooootttt!

Anyway, thanks for tuning in. Until then, see you at MBFWA xxx

(c) All images are created and copyrighted to Karen Woo. Please email hello@karenwoo.com.au for usage rights, thank you.

VAMFF 2016 Street Style DAY 3

March 10, 2016Karen Woo Leave a Comment

There isn’t really any right or wrong answer on how to dress for street style, just as long as you are feeling it, then you know you have a winner. It’s always about putting pieces together and seeing what works and what doesn’t, making minor tweaks, and trust me your room will be a complete mess by the end of it.

The reason I enjoy capturing street style photography is because I love getting style inspiration from the streets. I get excited when I see someone interpreting a trend their own creative way, and that’s what makes fashion so much more interesting. Before I forget can I please emphasise or even apologise that if you see me on the street and I don’t stop you to take your snap, it doesn’t mean that I don’t dig your outfit it’s because:

I may be looking for something specific for my client (ie, WSGN)
I’ve taken a whole heap of street looks that has started to look the same same earlier in the day so I’m looking for that look with that extra edge
I may have already taken your picture and you didn’t see (but this only happens during fashion week. I will only snap if you give me your consent!)
I completely missed you 🙁

All in all, be happy and stay true to your style. Style is the outer, it’s what inside really counts. Don’t dress to be snapped but because it’s gives us confidence – it really shows!

Thank you so much Melissa Singer from FairFax Media for the feature alongside with the incredible Melbourne Street Style photographer, Liz Sunshine of Street Smith!

Read our online feature here.