CHARLES & KEITH SUMMER 2016 draws on a tale of one’s journey to self discovery, a delivery of self expressionism. Pushing forth the idea of self identity, a series of visual narratives portraying the dialogues of one’s inner thoughts.
Supporting their official Summer campaign, I was really humbled when CHARLES & KEITH, an international brand approached me to create a street style campaign which depicts the story of a city slick girl living a carefree life accessorised in CHARLES & KEITH.
I must admit, it was mammoth task shooting 11 different looks in one day, running around like a wild cat in an orange vest (safety comes first ok!), jumping up on bins to take a bird’s eye view whilst making sure every little detail of the product was in clear view and the shot list nailed. However, I had the best time of my life, and I couldn’t have done it without the patience, professionalism and commitment of my dream team.
Ok so here it is! Hope you enjoy the street style campaign now debuting digitally and in store across Asia – Singapore, Korea, Japan, China and Thailand.
talent \\ INDIANNA ROEHRICH
stylist \\ DANIEL PACIOCCO
hair & makeup \\ KATE RADFORD
assistants \\ ZOLI DINH, JESSLIN GUVANI, PEPE SIYAVONG, SHAYNE TINO
photography assistant/retoucher \\ STEPHANIE BOLGER
