What Would Karl Do | Karen Woo Fashion Videographer

PUMA x Boris Becker Lifestyle Launch 2015

January 16, 2015Karen Woo Leave a Comment

Last night I was invited to PUMA x BORIS BECKER Lifestyle Launch (#pumatennis) 2015 on 524 Flinders Street where Boris Becker relaunched his trademark red and white trainers he wore in 1985 when he was only 17 years old! This trendy venue were also filled with Melbourne’s well known fashionistas (Jess Dempsey from What Would Karl Do, Dasha and Colin from the Trendspotter, Gemma Watts from Coutouring), musos, magazine editors; and the most coolest display of PUMA trainers and details like old-school tennis racquets, fake-grass tennis court, and the Social Playground Photobooth.

The biggest highlight of-course was meeting my childhood tennis player, Boris Becker who looked super relaxed and casual in his blue jacket over a monochrome polo shirt with dark denim, and red and white trainers. I must admit, I couldn’t recognise him at first because it’s been so long ago, but it was inspiring to learn that he’s still active in the Tennis Sporting industry – the current tennis coach to Novak Djokovic! I’m just glad he brought back his red and white trainers, because it just goes well with anything from streetwear and, if you are daring like me… tee them with culottes, long pants, dress which I saw a lot of when I was at New York Fashion Week!

Anyway these trainers are available at Platypus so get your hands on a pair because I’m sure I’ll be wearing mine at Fashion Week!

Oaks Day Lexus Pavilion 2014

November 10, 2014Karen Woo 2 Comments

Oak’s Day was all about the ladies. Here’s my snapshot of the fashion and vibe inside the Lexus Pavilion. For more highlights, click on over to What Would Karl Do blog.

*All the images were taken by Karen Woo for What would Karl do, please contact Jess Dempsey for permission to use these images at jess@whatwouldkarldo.com. Thank you x

Inside Derby Day Lexus Pavilion 2014

November 3, 2014Karen Woo 3 Comments

The Lexus Pavilion was a triple-storey marquee themed around “Modern Luxe” which was designed by MIM Design. Their design was expressed by a display of spring pastel colours, green and pink carpeted areas with hundreds of light bulb vases hanging from the ceiling (on second level), also a sky deck rooftop space designed by Jamie Durie. The wait staff had their own custom-designed Country Road ensembles; and you couldn’t miss the new shiny chrome-wrapped Lexus NX sedan which has been turning heads all day inside (and outside peering into) the Lexus Design Pavilion! This wasn’t the first time I’ve seen Lexus custom wrap their cars in chrome, because a month ago I spotted the new chrome-wrapped Lexus RC 350 F Sport 2015 (and it has velvet-wrapped side mirrors too) at New York Fashion Week, and I must add it was fully dope. Yes, you can tell that I love my cars so you can imagine all the excitement when I got invited to attend and snap up the fashionable crowd and action in and around the Lexus design Pavillion!

Amongst the guests were Margaret Zhang from ShinebyThree, Pip Edwards, Kate Waterhouse and Henry Holland. Celebrities also included the real housewives of Melbourne, The Block winners, Jamie Durie, Karl Stefanovic and Lisa Wilkinson.

I had such a great experience at Lexus so I can’t wait to snap more inside life of Lexus at Melbourne Cup and Oak’s Day. See you all there!

Please note that all the Lexus Marquee Derby Day 2014 images are copyright and were taken for What would Karl do, please contact Jess Dempsey (jess@whatwouldkarldo.com) for permission to use images. Thank you x

Derby Day 2014 Highlights

November 2, 2014Karen Woo 4 Comments

It was my first time going to the Melbourne Spring Racing Carnival, and what better way to experience it with my dear friend and style blogger, Jess Dempsey from What Would Karl Do. It was what I had always anticipated – Celebrity guests (Jennifer Hawkins, Alex Perry, Michael and Lindy Klim, Miss World Australia Courtney Thorp, Neil Perry, Neiman Marcus, Kerry-Anne Kennerley, Margherita Maccapani Missoni), style bloggers (Nicole Warne, Nadia Bartel, Margaret Zhang, Phoebe Montague, Cecylia Kee, Sanchia Peterson), horseracing and fashion. It wasn’t so much about the horses, but what headpiece and outfits the ladies were trending. Today was Derby Day – all to do with black and white. This year’s outfits were a mix of sophistication, texture, mesh, cut outs, patterns and wide leg pants! Headpieces were becoming more like delicate metal head bands or 3d graphical cut outs (famously designed by the clever lady, Danica Erard from Demillinery) than the traditional over-sized hat.

Lastly I would like to thank Lexus Australia, Lavazza Australia and Emirates for giving me the pleasure of experiencing your amazing hospitality and inviting me to snap all the fashionable action in the marquees. Stay tuned as I will be rolling out the content per marquee in the next few days, but for now enjoy my sneaky peeks.

All images are copyrighted to Karen Woo and Jess Dempsey so please credit/tag Karen Woo (@heykarenwoo) AND Jess Dempsey (@whatwouldkarldo) when sharing our images on social media. Thank you muchly x

What would Karl do with one ultra chic mama?

December 11, 2012Karen Woo Leave a Comment

Meet Jess Dempsey, the founder behind one of the stylish and well-known blogsites called What Would Karl Do? WWDK for short. I’ve been an adoring fan of WWDK for a few years so when she asked me to blogtograph her latest outfits (all effortlessly styled and put together) I couldn’t resist. She is definitely one chic mama with loads of practical wardrobe advice which any aspiring yummy mummy should follow. I just love the way Jess reworks her wardrobe making it look fresh and fun. She’s also associated with one of world’s largest fashion online store, ASOS! Besides being so fashionable, Jess is actually a sweetheart with a big heart. She’s great to hang out with, and she has the cutest 15 month tot. In fact, our tots are only 9 days apart.

Jess is spotting Oasis chambray denim top and knit skirt. Go visit Jess at WWKD to see get her latest fashion tips, otherwise stay tune here for more of our blogtography!