Plant Parent fashion editorial

Ready to raise the bar on parenthood? Start with some green thumb action.

This feature follows a young man who thinks fatherhood is a breeze but soon learns the true meaning of being a cool parent through the art of indoor plant care. His parents give him the ultimate challenge, and he rises to the occasion with style and confidence, mastering the diverse and ever-changing landscape of parenting through his collection of unique and thriving plants.

This is a visual representation of his journey, showcasing his growth and evolution as a PLANT PARENT.

As parents, we know that parenting can be:

  • Fiddleleaf – “fiddly”
  • Dried flowers – “lost”
  • Vines – “Tricky and Entangled”
  • Kangaroo plant – “resilient”
  • Strong of pearls – “cherishable”.

Which plant describes your parenting situ? Would love to hear your story!

Images captured on Nikon Z6 and Profoto A1X and Clic Softbox, B10X

Published on L’EFFRONTE JOURNAL

Credits:

Photography & Creative Direction: @heykarenwoo Model @williamcrabb Style & Art Direction @sirleroylorenzo Makeup @kateradfordmua Hair @nikkiporter_hair

Show Love – Puma x MCM Slipstream Lo

German luxury fashion brand MCM and iconic sportswear brand PUMA have collaborated on a second installment, bringing us back to old-school basketball – bridging luxury and sport.

It’s the love affair between luxury and sport that has fascinated Heiko Desens, PUMA’s Global Creative Director. He wanted to highlight the classic details of both German brands in the design and construction. Dubbed “Show Love,” a coranded Slipstream Lo marks the first of the series and features brown, gold, and white makeup with MCM Visetos Monogram. Early 2023 will see the final drop, a reimagined take on the TRC Blaze Court.

These sneakers are true to it’s sizing, and have a soft furry interior that keeps your feet soft and comfortable, and the colour combination would make your outfit pop. Basketball isn’t just a sport – it’s a lifestyle.

The MCM x PUMA Slipstream Lo releases September 8 via MCM and September 10 via PUMA and select retailers for approximately $492 USD.  Stay tuned for drop details on future releases from the collaborators.

The MCM x PUMA Slipstream Lo is gifted from Puma Australia. #PumaAuPartner
Images are shot on the Nikon Z6, Nikkor Z 35 mm. #NikonCreator

AFTERPAY FASHION WEEK 2022 DAY 1 STREET STYLE on the NIKON Z 9

After a two year hiatus from Melbourne’s covid lockdown, this girl is KEEN to be back in Sydney shooting street style. Everything felt new and fresh to me – finding my feet around Sydney (or getting lost on the train ride to a meeting…) reconnecting with old faces and reuniting with my long time street style photography friends. I’m simply stoked to be back here at the AFTERPAY fashion week 2022, sponsored by Porsche. And the best part, I get to try the new Nikon Z 9 mirrorless camera and it’s truly a magnificent beast of a camera with exceptional quality imagery. If you want a camera that is robust, has continuous autofocus, captures an insane 25 frames per second and does not need to worry about water damage due to rain, then Heck, THIS IS THE CAMERA!

Here are the street style highlights from today’s Afterpay Australian Fashion Week 2022. Enjoy! x

This post is sponsored by Nikon Australia. #NikonPartner #MyNikonLife.

Profoto Lighting Workshop Coming in 9 April 2022 – Who’s In?

One of my most commonly asked questions is always about lighting – “How do I use lights to shoot street style fashion?”

Well, I’ve got great news.

In partnership with Borge’s Imaging, we are excited to present a hands-on Profoto lighting workshop at Photography Studies College.

In this workshop, you will experience a behind the scenes demonstration of my street fashion style and utilising the Profoto B10X and A10 lighting gear with a professional model.

This workshop aims to highlight my professional photography skill and experience in controlling lighting while showing off the versatility, simplicity and power of the Profoto lighting system.

This will take place at Photography Studies College in South Melbourne and pending the Melbourne weather move outdoors to some of the nearby alleyways for a live shoot.

➡️ BOOK HERE: bit.ly/ProfotoLightingKarenWoo ⬅️

Date and Time:
Saturday 9 April 2022
10:00 am to 1:00 pm AEST
Location:
Photography Studies College
37-47 Thistlethwaite Street
South Melbourne, VIC 3205
Cost: $10 to secure your spot.
***Limited tickets are available so be sure to make a booking.We can’t wait to see you there!This workshop is proudly sponsored by PROFOTO.