Street Style | Karen Woo Fashion Videographer

Dress Collective x VAMFF

February 16, 2016Karen Woo Leave a Comment

The Dress Collective Runway is an official event of the 2016 Virgin Australia Melbourne Fashion Festival Offsite Runway Series.

On February 13, 2016, The Dress Collective merged the digital world with the tangible, presenting an interactive runway to raise funds for the Black Dog Institute, a not-for-profit organisation and world leader in the diagnosis, treatment and prevention of mood disorders such as depression and bipolar disorder.

The Dress Collective is the only e-boutique that sells 100% Australian made fashion and accessories. Featuring 100% Australian made and independent fashion, The Dress Collective Runway presented their exclusive range of emerging and established designers, and here are just some of my faves and some trendy street style looks captured outside the show.

All images by Karen Woo.

Everyday with Peter J (Part Two)

January 13, 2016Karen Woo Leave a Comment

creative direction and photography // KAREN WOO
model and styled by // DANIEL HARRIS of London Management
pocket square, pin striped suit and shirt // PETER JACKSON
belt, shoes and socks // model’s own

Every Day with Peter J

January 5, 2016Karen Woo Leave a Comment

I’ve grown up with Peter Jackson, and I can always remember the iconic “Peter Jackson” jingle that sounded over their adverts as the most dapper of men graced the screen. Peter Jackson has been making luxury & innovative tailoring to meet every Aussie man’s needs for decades and has become the go to for men in every state….including my very own Dad.

When I was little girl, my Dad would used to take me on a mission to choose a shirt and tie for him, and Peter Jackson was his shop of choice. So when I say that I’ve grown up with Peter Jackson, I mean more than just knowing the jingle off by heart. Decades later, I have been fortunate enough to work with this classic brand in a creative and street style capacity.

Aiming to bring a fresh and interesting look to PJ, we created a new wave of direction where story telling and lifestyle elements are key to their content. The #EverydaywithPeterJ campaign shows how the everyday man can take any Peter Jackson garment and weave it in with his own wardrobe to define his own style. Working with a number of Social Influencers, the campaign is an exciting new concept and project I am proud to share with you.

First off, here’s Daniel James Harris (@danieljamesharris) from The Gallant Army. See our first street style story below, with more to come in the next few days.

Enjoy! xx

Lifestyle Sneakers for the Street Campaign

December 17, 2015Karen Woo Leave a Comment

Forget daggy trainers and runners, these are lifestyle sneakers for women, and for the street.

The six limited edition styles from 330 Trecentotrenta by Baccaro are a special edition to Ballettonet. Made entirely in Italy, they are all about luxe finishes and statement looks. Designed with comfort and style in mind, and made only from the finest materials, these sneakers are fun, adventurous, and demand some serious attention. The 330 Trecentotrenta sneaker is for women who love to add some fun in their off-duty looks, or who prefer to keep a classic silhouette with our all white everything hitop kicks.

Get your pair of luxe sneakers for the street today here!

Here’s our Street Style campaign shoot as directed and photographed by Yours Truly for Ballettonet xx

Model // RACHEL SKILLING represented by SILHOUETTE MODELS

Stylist // DANIEL PACIOCCO

Hair and Makeup // AIMMEY PHAM

Sephora Street Style at Melbourne Central

November 29, 2015Karen Woo Leave a Comment

The wait is over! The iconic beauty giant Sephora has officially landed in Melbourne.

The launch of Sephora at Melbourne Central was EPIC. I can’t remember the last time I’ve seen so many beauty enthusiasts lining up for hair and make up cosmetics! The lines were pouring out on the streets on Latrobe street, waiting patiently for the doors to open at 12pm. “Beauty Cadets” were handing out balloons, show bag filled with bottled water and snacks, and music entertainment.

I had a quick tour around the the 500sqm space (designed by Lisa Zhang @DeviousStudios) and as you can imagine, there were aisles of more than 30 exclusive beauty brands such as Marc Jacobs Beauty, Tarte, Kat Von D, IT Cosmetics, Cover FX, NUDESTIX, Beauty Blender, Ole Henriksen, Formula X and its own private label SEPHORA cosmetics.

Believe it or not, I love makeup for someone who barely puts on makeup. I have a thing for pretty make up packaging. I have a drawer full of Sephora products such as hair clips, egg-shaped foundation blender, makeup brushes and my fave, contouring trio pack but honestly I’m quite a simple person who loves a good skincare regime. It’s takes me 5 minutes to put on my makeup but preventing it from smudging against my camera is another story. Note to self – wear eye primer!

As part of the Sephora launch, Melbourne Central invited me back to spot 12 of my favourite street looks from the excited lines of adoring Sephora fans.

So here are my top 12 street style picks of the day. Thanks for the snaps everyone x