VAMFF2016 Day 7 Street Style

What a brilliant finale to VAMFF, and I couldn’t have done it without YOU.

Thank you so much for letting me stop you on the streets for a snap, and the many great conversations we have had. Thanks for all the Insta comments, the hugs and kisses on the streets, the shout outs and most of all, my WOO fam for putting up with my late night editing.

I am a little sad that VAMFF is now over, but I’m super pumped for Sydney Fashion Week. The excitement even spurred me to secure my flights to NYC, so I’ll be heading to New York Fashion Week in September as well. Woooootttt!

Anyway, thanks for tuning in. Until then, see you at MBFWA xxx

(c) All images are created and copyrighted to Karen Woo. Please email hello@karenwoo.com.au for usage rights, thank you.

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VAMFF 2016 Famous For Fashion – Street Style Runway

Presented by the City of Stonnington and Supported by Cosmopolitan.

This inaugural event brought to life the uniquely identifiable styling language of a blogger-led street style on to the runway. Expanding beyond trends and broader than ready-to-wear, I captured my favourite Street Style Runway looks off the iconic Chapel Street retail precinct.

The Designer Line-Up were:

  • AUTONOMY
  • DIESEL
  • RYDER
  • SIR
  • STEVIE MAY
  • TALULAH

Enjoy the looks and the babes xxx

(c) All images are created and copyrighted to Karen Woo. Please email hello@karenwoo.com.au for usage rights, thank you.

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VAMFF 2016 Street Style DAY 3

There isn’t really any right or wrong answer on how to dress for street style, just as long as you are feeling it, then you know you have a winner. It’s always about putting pieces together and seeing what works and what doesn’t, making minor tweaks, and trust me your room will be a complete mess by the end of it.

The reason I enjoy capturing street style photography is because I love getting style inspiration from the streets. I get excited when I see someone interpreting a trend their own creative way, and that’s what makes fashion so much more interesting. Before I forget can I please emphasise or even apologise that if you see me on the street and I don’t stop you to take your snap, it doesn’t mean that I don’t dig your outfit it’s because:

  1. I may be looking for something specific for my client (ie, WSGN)
  2. I’ve taken a whole heap of street looks that has started to look the same same earlier in the day so I’m looking for that look with that extra edge
  3. I may have already taken your picture and you didn’t see (but this only happens during fashion week. I will only snap if you give me your consent!)
  4. I completely missed you 🙁

All in all, be happy and stay true to your style. Style is the outer, it’s what inside really counts. Don’t dress to be snapped but because it’s gives us confidence – it really shows!

Thank you so much Melissa Singer from FairFax Media for the feature alongside with the incredible Melbourne Street Style photographer, Liz Sunshine of Street Smith!

Read our online feature here.

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