Fashion Event | Karen Woo Fashion Videographer

VAMFF 2016 Famous For Fashion – Street Style Runway

March 15, 2016Karen Woo 2 Comments

Presented by the City of Stonnington and Supported by Cosmopolitan.

This inaugural event brought to life the uniquely identifiable styling language of a blogger-led street style on to the runway. Expanding beyond trends and broader than ready-to-wear, I captured my favourite Street Style Runway looks off the iconic Chapel Street retail precinct.

The Designer Line-Up were:

AUTONOMY
DIESEL
RYDER
SIR
STEVIE MAY
TALULAH

Enjoy the looks and the babes xxx

(c) All images are created and copyrighted to Karen Woo. Please email hello@karenwoo.com.au for usage rights, thank you.

VAMFF 2016 Street Style DAY 3

March 10, 2016Karen Woo Leave a Comment

There isn’t really any right or wrong answer on how to dress for street style, just as long as you are feeling it, then you know you have a winner. It’s always about putting pieces together and seeing what works and what doesn’t, making minor tweaks, and trust me your room will be a complete mess by the end of it.

The reason I enjoy capturing street style photography is because I love getting style inspiration from the streets. I get excited when I see someone interpreting a trend their own creative way, and that’s what makes fashion so much more interesting. Before I forget can I please emphasise or even apologise that if you see me on the street and I don’t stop you to take your snap, it doesn’t mean that I don’t dig your outfit it’s because:

I may be looking for something specific for my client (ie, WSGN)
I’ve taken a whole heap of street looks that has started to look the same same earlier in the day so I’m looking for that look with that extra edge
I may have already taken your picture and you didn’t see (but this only happens during fashion week. I will only snap if you give me your consent!)
I completely missed you 🙁

All in all, be happy and stay true to your style. Style is the outer, it’s what inside really counts. Don’t dress to be snapped but because it’s gives us confidence – it really shows!

Thank you so much Melissa Singer from FairFax Media for the feature alongside with the incredible Melbourne Street Style photographer, Liz Sunshine of Street Smith!

Read our online feature here.

VAMFF Street Style Day 2

March 9, 2016Karen Woo Leave a Comment

Melbourne’s heat surely turned up a notch. It was ridiculously hot, but that didn’t cramp their style.

Though monochrome is still dominating the streets of VAMFF, it was great to see a mix of eye-catching colour and textures tonight.

Here are some of my faves…x

All images are copyright licensed to Karen Woo. Please email hello@karenwoo.com.au for permission, thank you x

VAMFF 2016 Opening Night Street Style

March 8, 2016Karen Woo Leave a Comment

With the new venue set at the Royal Exhibition Building, the highly anticipated fashion event has officially begun! I couldn’t be more excited to capture the style on the streets, and from what I’ve seen – pleats, fringes, high knee boots and strappy heels were the common threads.

Thanks for all the snaps, and it was great seeing a few new faces and catching up with everyone. Enjoy the highlights pre-David Jones opening runway show!

Images taken by Karen Woo. Please email hello@karenwoo.com.au for copyright licensing usage. Thank you so much xx

Living on the Edge

March 6, 2016Karen Woo Leave a Comment

It really isn’t that hard to believe that we do live in one of the world’s most liveable city. Melbourne is the epicentre of coffee, food, art, sport and music culture. Over the past years, I’ve noticed a peak increase of cars jamming up our roads, housing prices sky rocketing, childcare waiting lists nearing 2 years and blogging becoming the norm, the way of life.

I recently finished reading this biography book, “In order to live” by a young North Korean girl called YEONMI PARK who recalls her tale about the hardships, the starvation, the violence and propaganda she had to endure, in order to fight for freedom. She was “living on the edge” practically everyday. Though her struggles were incomparable to my life – but it’s a reminder to me to stop complaining, take a moment and appreciate all the little things. I need to remind myself daily to count every blessing, every experience with the biggest gratitude and smile. It’s always good to put things back into perspective and not get caught up in this fickle world of materialism.

So how fitting it was when Eureka Skydeck88, the Edge invited Melanie (@theTiaFox) and I to see and capture Melbourne at a different perspective. It was actually something I’ve been meaning to do for a long while but never made time for it, even when I lived at Eureka back in 2008! We rocked up at 4pm (tips: park at Crown, and wait till sunset), took the elevator to the 88th floor and stepped into the Edge which slowly pulled out from the building. Before we knew it, we were suspended nearly 300 meters over Melbourne city in a glass cube – glass walls, ceiling and floor, and we had 10 whole minutes to ourselves.

Though I wished we just stood there and soak in the majestic city views, we were too busy scrambling around the cube for the quickest fashion shoot EVER! But seriously it was all worth it. I’ll do anything for great snaps.

Enjoy xx