Day 5 of Virgin Australia Melbourne Fashion Festival 2014

VAMFF has been an inspiring taste of Melbourne street fashion which I was honoured to be apart of. I really have to thank my dear friend Jess Dempsey from Whatwouldkarldo, and Cecylia Kee from Cecylia.com for encouraging me to experience and cover the fashion scene. As we know, fashion is an expression of our inner beauty so with that in mind, I made it a point for myself to capture personality. Therefore, I thoroughly enjoyed getting to know all the back stories behind each and every gorgeous smile. From aspiring bloggers turned models, FoxFM/Triple M host, fashion and jewelry designers, event and production managers, street style photographers, newlyweds and all the behind the scene staff that made VAMFF possible.

Thanks for following me on Instagram (@heykarenwoo) during VAMFF and I’ll see you at the Mercedes Benz Sydney Fashion week in 6th of April 2014.

Oh by the way, my street style work is now featured on Boohoo.com Facebook page!

Here are the highlights from day 5 of VAMFF. Enjoy x

Please credit my work accordingly if you intend to use these images on your blog/website/instagram. Follow @heykarenwoo for more updates! Thanks.

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Karen Woo

Melbourne based fashion photographer and filmmaker making uber-cool stills and films for brands.

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