melbourne events | Karen Woo Fashion Videographer

A Night To Remember with Sofitel in partnership with DIOR, NGV and Mercedes Benz Australia

August 22, 2017Karen Woo 2 Comments

It still hasn’t sunk in that I have just accomplished one of my all time favourite, fashion editorial work with four high end, luxury brands. A Night to Remember is a DIOR-inspired fashion editorial which celebrates the story of friendship between four girl friends through a series of themes: from getting fashionably ready; drinking cocktails by the Sofitel’s Atrium bar; to arriving in the new Mercedes Benz E250d coupe at the NGV.

This special edition was created for Sofitel Melbourne on Collins in partnership with Dior, NGV and Mercedes Benz Australia, and I cannot begin to fathom what an enormous, yet beautiful process it has been for me both personally and professionally. My mind was completely blown away to the 2% glimpse of what it felt like to work with, and to have my work put in front DIOR Paris, is beyond my wildest dreams. If you have seen DIOR & I, you will know what I mean. The angst, control and the tremendous value they place on their brand and product is formidable.

As excited as I am to attend the Dior GALA and exhibition, I am truly grateful for the opportunity to work with Sofitel, and to my incredible team of talents to produce the following series of images. I hope my story will inspire you to believe in yourself and keep creating. Love to you all xxx

TEAM CREDITS

CREATIVE DIRECTION + PHOTOGRAPHY by KAREN WOO (@heykarenwoo)
PHOTOGRAPHY ASSISTING by STEPHANIE BOLGIE
FASHION by EMILY EDWARDS (@stylebkofficial)
HAIR by JASMINE RYLAND (@hairbyjasmine_edwardsandco) and JON OSMOND (hairbyjon_edwardsandco)
MAKEUP by TRE DALLAS (@tredallas) and OLIVIA SELLMAN (@oliviasellmanmakeup)

MODELS

HANNAH JUDD (@hjuddd) represented by GIANT MANAGEMENT (@giant_mgmt)

CAITLYN ANDERSON (@caitysanderson) represented by GIANT MANAGEMENT
MAY GRACE (@maygraceparry) represented by FRM MODEL MANAGEMENT (@frmmodels)

HOLLY TITHERIDGE (@_hollyt)

PARTNERS

Sofitel Melbourne on Collins, Dior Melbourne, Mercedes Benz Australia, National Gallery of Victoria

FASHION

Dior, Thurley, Maticevski, Kitte, Sass and Bide, Mollini Shoes, Tony Bianco, Yeojin Bae, Alexandraaus

VAMFF 2017 Street Style DAY 1 Highlights

March 14, 2017Karen Woo Leave a Comment

Images by Karen Woo, please email hey@karenwoo.com.au for permission of usage. Thank you x

Diner En Blanc 2017

March 5, 2017Karen Woo 2 Comments

Diner en Blanc, returned to Melbourne for a third time last night. It was a special dinner event where people were asked to dress in white and meet at a secret location which was revealed only hours before it started. Some walked and carried their dining table, chairs and tableware, whereas some, like myself were fortunate enough to be picked up from the Royal Exhibition Building by bus and was accompanied by our Bus and Table Leader. If you have no idea what this concept was about, it was all started by François Pasquier with a group of friends nearly 30 years ago in Paris.

What I found most amusing was seeing how people reacted to us when we walked right past them in unison to our location lugging all our tables and chairs. It was pretty funny when they came up to us and asked what we were doing.

After our tables were organised in long rows, I quickly set out to see what kind of stylish people turned up. I really enjoyed this year’s choice of location because I loved how beautiful and soft the afternoon light shone against the outfits with the greenery in the background. I experimented with the light and created a few moody images which I was pretty happy about.

I would like to thank the team from Arize Communications for being so accomodating and amazing to work with, and for Bared Footwear for my rad new white sneakers in collaboration with Carla McRae to keep my feet comfy all night. Hey, you can shop them right here.

Also thanks to Vincent Calderon for being my guest and taking my pics.

Enjoy and Bon Appetit xx