Finding My Tribe at Found Golf

As a creative, I never imagined my dream job would involve both *working* and *playing* in golf and here we are tonight. Talking design, branding, social media, and everything in between. I couldn’t be more grateful to have met the coolest and friendliest bunch of creative golf die hards like me 😇

Golf gives us space to connect. Real conversations. Big ideas. Shared laughs between swings. It’s the people, the community, the *tribe* that make this game so relevant and special.

We see golf as cool, unapologetic, and cultured. The culture is evolving, the style is getting bolder, and the creative energy? Off the charts.

Huge thanks to Lance, the founder of @found.golf, for creating such a vibrant event for golf lovers and creatives alike. The future of golf is looking up for sure.

Until next time, happy golfing creative people! ✨

x Karen

KAREN WOO | Creative Content Strategist + Filmmaker
“Empowering YOU to be real + relatable through authentic brand videos + strategies”
Passion projects, commercial + Fashion | Nikon Creator + Profoto Partner

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Celebrating Claire Shin | The Winner of Athena Golf 2025

The Athena 2025 at Peninsula Kingswood was nothing short of spectacular, and Claire Shin’s victory was the perfect ending to an electrifying tournament. She made history as the first player to win both the Challenge and Playoff days, proving her skill and composure under pressure. In a nail-biting final against Steph Bunque, Claire held her nerve through a playoff and a dramatic putt-off to claim the title, taking home $30,000 and a $15,000 Drummond Golf scholarship.

Claire’s humility and camaraderie shone as she reflected on the tournament, celebrating not just her win but the fierce competition and shared moments with her fellow players. The event was filled with unforgettable highlights, from Amy Chu’s near hole-in-one to the intense putt-off between Kono Matsumoto and Sarah Yamaki Branch.

With this victory, Claire now sets her sights on the 2025 Australian WPGA Championship at Sanctuary Cove. Capturing these moments through my lens was an incredible experience—the raw emotions, the highs and lows, and the grit that makes golf so compelling. I hope these stories inspire you, whether you’re a golfer or simply love the art of storytelling.

Stay tuned for more moments from The Athena 2025.

x Karen

Captured on the #NikonZ6III @NikonAustralia #Nikkor70200 #Nikkor2470

#WPGtour #PGAofAustralia #theAthena #EnjoyYourGolf #GolfGlamGrit #WomenGolfers #PeninsulaKingswood #GolfDoneDifferent