A glimpse into Jimmy Choo x Malbon Golf collaboration at the Royal Melbourne Golf Club 2024

Grateful to be a part of this moment, shooting one of the world’s hottest brand partnerships right now, #JimmyChoo X #MalbonGolf. The intimate affair was hosted at Australia’s #1 golf course, the Royal Melbourne Golf Club, by Kathy Gaurnat, with special guests Todd Woodbridge, Natasha Woodbridge, Rebecca Harding, and Elliot Gaurnat.

What I love about the Jimmy Choo x Malbon partnership is that it gives golf a renewed perspective on luxury, comfort, and style. Honestly, everything a golf fashion-conscious person would WANT. This collaboration merges the timeless elegance of Jimmy Choo with the innovative and playful spirit of Malbon Golf, resulting in a collection that’s both sophisticated and sporty.

The event itself was a perfect reflection of the collection’s ethos. Set against the stunning backdrop of the Royal Melbourne Golf Club, attendees were treated to an exclusive preview of the limited-edition pieces. From sleek golf shoes adorned with signature Jimmy Choo embellishments to stylish accessories that elevate any golf ensemble, the collection effortlessly combines high fashion with functional design.

After a delightful lunch, guests were treated to an hour-long golf lesson with RMGC senior teaching professionals, Ryan McCarthy and Richard Blake. This session provided invaluable golf swing insights and tips, making the day not only about fashion but also about learning the game we all love.

One of the highlights was witnessing how seamlessly the products integrate into both on-course performance and off-course lifestyle. Whether you’re hitting the fairways or enjoying a post-round social gathering, the Jimmy Choo x Malbon collection ensures you do so with unmatched style and confidence.

However, be quick because the last time I checked, most golf accessories and shoe sizes are gone!!!! 😭 The buzz around this collaboration is palpable, and it’s no surprise that these coveted items are flying off the shelves.

In essence, the Jimmy Choo x Malbon partnership is a game-changer for golf enthusiasts who refuse to compromise on style. It brings a fresh, luxurious twist to golf fashion, making every round of golf not just a sport, but a fashion statement.

Anyway, until next post… happy golfing!

x Karen

AS SEEN IN: Women’s Golf Magazine 2024

Who would’ve thought I’d GOLF, let alone venture into GOLF PHOTOGRAPHY? I’m still learning the ropes but honestly it’s the best mental and physical sport I’ve come to embrace. It’s truly become a part of who I am! If you have been following me for while, I want to extend my gratitude for being a part of my golfing journey and for perhaps inspiring you to give it a try!

I’m grateful for the mini feature in WOMEN’S GOLF MAGAZINE, a publication dedicated to women into golf where I lean into my experience and learnings and share my top 5 tips for shooting golf tournaments. And, as always, a big thank you to Nikon Australia Pty Ltd and Havas Red AU for recognising and embracing my newfound passion. Their support instils in me the confidence to continue pushing out of my comfort zone and, in my own way, inspiring women to pursue sports photography.

Enjoy reading and exploring a few of my unpublished works.

x Karen

#NikonAustralia #NikonCreators #MyNikonLife #Ad

Our Future Stars: The Athena Golf Event at Peninsula Kingswood 2024

Thrilled to be back covering and showcasing our future generation of Australian Women Golfers over the weekend at Peninsula Kingswood Golf Club. Their high energy, technicality and camaraderie was a real pleasure to watch, especially when they keep sinking their 9 foot putts, dang!⛳️

Congratulations to our mega star, Kelsey Bennett who defeated Amy Chu for winning the overall Athena Golf event. It was painfully close but it was spectacular to see Kelsey getting the job done after three attempts. As the saying goes, “three times the charm” ✨ Also congratulations to Cassie Porter for winning Saturday’s Athena Golf Day 1 Combine Challenge ✨

Enjoy the highlights which were captured for the PGA of Australia (WPGA Tour) shot on the Nikon Z6 camera.

x Karen

How I quit IT to pursue my dream job

Pursue your wildest ideas with trusted professionals who can turn your passion into a remarkable brand through visual storytelling – Karen Woo

Exciting news, fellow Uptime enthusiasts! As a fresh Uptime creator, I’ve just shared my transformative journey of leaving the IT world to pursue my dream job. Dive into the details of my unique hack on the Uptime app, where I spill the secrets of my career shift. Join me on this exhilarating adventure, and let’s inspire each other to chase our dreams! 🚀 #UptimeHack #DreamJob


x Karen

Pursue growth unapologetically: My Epic Journey at M&C Saatchi Group AUNZ Open House Program!

Have you ever found yourself questioning if you’re WORTHY ENOUGH to be an expert in your field?

Let me share a recent personal experience that you might relate to. I once took a leap of faith to quit my IT consulting job to pursue my photography dreams. Despite having invested in short courses, training, and coaching to build my photography brand, I still found myself grappling with occasional imposter syndrome. It seemed irrational, considering the effort I had dedicated to honing my skills. However, the feeling intensified when I contemplated stepping into ad agency land, longing to push my boundaries and test my abilities even further.

Therefore, late last year a LinkedIn ad caught my eye. It was about the M&C Saatchi Group AUNZ Open House program— a crash course into all aspects of advertising. Since I’ve been contemplating what an Ad Agency life would be like, this was the perfect opportunity to sign up, and boy I was in for a thrilling ride!

It was during this program that the magic happened. My mission was to write a compelling 10-page anti-vaping campaign pitch for Minderoo Australia. Expose the ugly truths about vaping and empower those 14-25-year-olds (32% of Aussies!) to confidently say “no” to those sneaky vape temptations.

So what are my takeaways from this assignment?

1. Get the facts: To nail the campaign, I dove deep into the minds of 14-24-year-old vapers. I became a vape-buster investigator, scouring news articles, and research papers, and even indulging in science podcasts and YouTube videos. Armed with this knowledge, I unveiled a killer insight: “Sweet flavours can suck you into believing that it’s safe to inhale.”

2. Ideation and Refinement: I sketched and doodled countless ideas, found creative inspirations, and conceptualised the story. I finally landed on the idea of using bright pastel colours and teen-like screaming sound effects to heighten the realism and overall viewing experience. This would cut through the usual sombre and dark anti-vaping advertisements we are customed to seeing.

3. One Page to Rule Them All: I channelled my inner wordsmith and condensed the entire creative solution onto a single page. Yup, you heard that right! Clear, concise, and to the point.

4. Storyboards for the Win: Testing my campaign on my super cool 11-year-old son (the ultimate test subject), I created six hand-sketched storyboards. Trust me, if my son got it, then anyone could! Simple and captivating—just how we like it.

5. Amplification through Media Channels: Where are these youths hanging? Suss out all the channels and find the ideal platforms to amplify the anti-vaping awareness message. Since vaping is highly visible and easily accessible online, TikTok, Meta, Snapchat, BVOD and linear TV were the ones I considered.

Proudly to say that my creative pitch for Minderoo’s anti-vaping campaign won the judge’s heart and became one of the standout achievers amongst other talented students. But wait, there’s more! This triumph paved the way for an internship at the M&C Saatchi agency in Melbourne. It’s a testament to my unshakable passion for storytelling, unquenchable thirst for knowledge, and unwavering determination to conquer it all!

My journey at the M&C Saatchi agency has been an epic rollercoaster ride, filled with self-discovery, victories, and a whole lot of growth. I met the most incredibly smart and switched-on creatives, and through my love for golf, it was fantastic to connect with fellow colleagues on the green. What was meant to be a two-month internship ended up being 6 months embracing multiple roles, diving into account services, consumer research and insights, and media coordination for a range of clients in Australian retail, food & beverage, energy, and government sectors. I even had the chance to manage and utilise my filmmaking and production skills which was a win!

Needless to say, I’m grateful to my brilliant colleagues at M&C Saatchi Group for generously imparting their knowledge and skills to me. This experience has certainly helped me master my visual storytelling skills and fueled my desire to enter the media and advertising industry.

So what’s the moral of the story?

I hope my story serves as a source of inspiration for you. If you ever find yourself questioning your worth, pursue those wild aspirations unapologetically without caving into negative thoughts. Seize every opportunity that allows you to unleash your strengths and unlock your true potential. Believe in yourself, step out of your comfort zone, and let your journey of self-discovery lead you to remarkable heights.

If you need advice on your next project, feel free to get in touch today via email to learn how we can create magic together. Excited to hear from you soon!

x Karen