CHARLES & KEITH SUMMER STREET STYLE CAMPAIGN 2016

CHARLES & KEITH SUMMER 2016 draws on a tale of one’s journey to self discovery, a delivery of self expressionism. Pushing forth the idea of self identity, a series of visual narratives portraying the dialogues of one’s inner thoughts.

Supporting their official Summer campaign, I was really humbled when this international brand CHARLES & KEITH hired me to create a street style campaign which portrays a carefree life of a city slick girl (Indianna Roehrich) in CHARLES & KEITH shoes, bags and accessories.

I must admit, it was mammoth task shooting 11 different looks in one day, running around like a wild cat in an orange vest (safety comes first ok!), jumping up on bins to take a bird’s eye view whilst making sure every little detail of the product was in clear view and the shot list nailed. I had the best time of my life, and I couldn’t have done it without the patience, professionalism and commitment of my dream team.

Ok so here it is! Hope you enjoy the street style campaign now debuting digitally and in store across Asia – Singapore, Korea, Japan, China and Thailand.

talent \\ INDIANNA ROEHRICH
stylist \\ DANIEL PACIOCCO
hair & makeup \\ KATE RADFORD
assistants \\ ZOLI DINH, JESSLIN GUVANI, PEPE SIYAVONG, SHAYNE TINO
photography assistant/retoucher \\ STEPHANIE BOLGER

 

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Through the Lens with SōLEURS

I don’t know about you, but finding the right pair of sunglasses to suit my round face shape is a laborious exercise. Cat eyes, round shape and wide frames are big no no’s for me. As much as I’m convinced that the next trending Prada or Dior sunnies would suit my face to a tee, I’m mostly left feeling disappointed.

All this changed when I tried on my first pair of SōLEURS sunglasses. I was sincerely taken back by how sharp and clear everything appeared through the lens. Not only did the style looked good, I noticed how much exposure and glare were greatly reduced; so much that you can’t even look at a computer screen or an iPhone with them on!

Ladies, do you even know what that means for you? Less wrinkles and crow’s feet around the eyes. I think your Beauty Therapist would be pleased to see that.

After this experience, it really made sense for me to see how I can creatively capture a set of images that portrays the brand story of SōLEURS. Especially how life and style can be seen through the eyes of two real people, two greats friends. Without further ado, let me take you on a journey around Melbourne with these menswear fashion influencers, Nami Nguyen and Sid Paddahman of Bridge & Barrel.

Shop their range here at SoLEURS EYEWEAR and let me know what you think!

 

Photography // Karen Woo
Creative Direction // Tiffany Newman
Talent & Styling // Nami Nguyen, Sid Paddahman

 

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VAMFF2016 Day 7 Street Style

What a brilliant finale to VAMFF, and I couldn’t have done it without YOU.

Thank you so much for letting me stop you on the streets for a snap, and the many great conversations we have had. Thanks for all the Insta comments, the hugs and kisses on the streets, the shout outs and most of all, my WOO fam for putting up with my late night editing.

I am a little sad that VAMFF is now over, but I’m super pumped for Sydney Fashion Week. The excitement even spurred me to secure my flights to NYC, so I’ll be heading to New York Fashion Week in September as well. Woooootttt!

Anyway, thanks for tuning in. Until then, see you at MBFWA xxx

(c) All images are created and copyrighted to Karen Woo. Please email hello@karenwoo.com.au for usage rights, thank you.

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VAMFF 2016 Famous For Fashion – Street Style Runway

Presented by the City of Stonnington and Supported by Cosmopolitan.

This inaugural event brought to life the uniquely identifiable styling language of a blogger-led street style on to the runway. Expanding beyond trends and broader than ready-to-wear, I captured my favourite Street Style Runway looks off the iconic Chapel Street retail precinct.

The Designer Line-Up were:

  • AUTONOMY
  • DIESEL
  • RYDER
  • SIR
  • STEVIE MAY
  • TALULAH

Enjoy the looks and the babes xxx

(c) All images are created and copyrighted to Karen Woo. Please email hello@karenwoo.com.au for usage rights, thank you.

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