Forgive me. I’ve been so carried away with photography work that I haven’t managed to find time to sit down and write something. Anyway I’ve got some exciting news – I just recently moved photography studios – New York inspired creative loft which screams ME. White wash walls, high ceilings and a huge shooting space with natural light!
My new location is 2/2 Theatre Place Canterbury VIC 3126. I promise I will share some pics, but do visit me and my team at Finessence Photography!
Anyway, here’s the sneaky peek of Jess Dempsey at 33 weeks from What Would Karl Do in this amazing number from Boohoo.com. Mind you, this isn’t maternity wear too!
Follow my fashion journey on Instagram – heykarenwoo!
It’s that time of the year for the 2013 Melbourne Spring Carnival. Have you decided on your headpiece for the races?
I have been fortunate to work with Ezara Jennings to create a lookbook for all her millinery designs. Take a pick, which one do you fancy?
Here’s one cherry headpiece from Paris as worn by Jess Dempsey from whatwouldkarldo.com.
Madam Virtue & Co. and I were recently commissioned by a hair and makeup artist, Angelica Prado to create four unique beauty looks for her hair and makeup portfolio. The shoot had an amazing energy of creativity and we had an absolute ball coming up with “Italian Vogue” worthy looks. Here a few sneaky frames and behind the scene shots. There are more outrageous and quirky images to come but let’s just start with the appetiser.
All images are commissioned and copyrighted by Karen Woo. Please do not use without written consent, thank you.
Here’s April getting her hair and makeup done by Angelica for the tribal look.
Here’s Dean, our wonderful stylist from Madam Virtue & Co.
All the garments you see here are all available to purchase from his beautiful boutique store here.
Last and not the least, our team photo!
Photographer //Karen Woo
Head Stylist //Dean Hewitt
Assisting Stylist //Tess Dempster
Hair and Makeup Stylist //Angelica Prado
Models //April Whitwelll and Bebe Phillips from Scene Model Management
September has been an incredibly exciting month for me as I was awarded two Silvers for my prints for the Canon Australian Institute of Professional Photography (AIPP), and received my AIPP, Honour of Associates.
What does it all mean? Well in all honesty, it just means I have to carry on doing my best, think outside the square and nailing my shots.
On the other note, I’ve been receiving a lot of lovely emails and questions about my photography and work which I thought I might share with you on my blog. If you need advice or mentoring, I do have half-day or full day workshops available. Feel free to send me an email to email@example.com for cost and details.
1. Can you suggest any tips for people shooting accessories with no models?
Lay out accessories against interesting and textured backgrounds by taking account of the style and colour of the accessory. You want to showcase the accessory the best form and light as possible. For example, if the accessory is pearl beaded wristband, you can lay it on interesting pine leaves, white wooden timber floorboard or soft linen fabric.
A || Here’s an example of using models to model garments (dressed by Cathleen Jia):
B || Here’s one hanging the garments against a background:
>> Which do you prefer?
This shoot has been featured on Polka Dot Bride. Click here for more images.
2. What was the most exciting shoot you have worked on and what did it involve?
Shooting Bryan Boy for Madam Virtue & Co. back in 2009 was extremely exciting because that was my initial taste of the fashion world. I currently shoot for Jess Dempsey, Australia’s popular fashion blogger and founder of What Would Karl Do (www.whatwouldkarldo.com) where my work have been featured on Covet Magazine, Bonds Blogsite and most recently, Marie Claire Netherlands. It’s an incredible feeling seeing your name written in an international magazine – a dream come true!
Working on What Would Karl Do photoshoots involves collaboration, preparation, quick thinking and creativity. I normally have 4-6 looks to shoot, so I have to work out which is the best location, angles and key shots that I must achieve.
3. Do you think photography advertisements are the best way to portray a product/label?
Still photography advertisements is one way of portraying a product/label, but I believe that film is also another way of showcasing a product/label because it provides movement and emotion. It all comes down what story are you trying to sell in the image.
4. Would you suggest studio or location shoots are better to showcase shoes?
It depends on the end-goal and the vision/concept you have in mind. Are you photographing for an online store that requires a clean background and showcasing only the shoe? If that is the case, then in studio with studio lights is a good option.
Alternatively, are you creating an advertising campaign? Then having the model wearing the shoe is another option. There are variety of shots you can take, focused purely on the shoe as they are walking, or full body shot to showcase how the shoe can be worn. This makes it believable and relatable.
A || Still life image of shoes against white background for online store:
B || Shoes on model:
5. How important is lighting and a good crew to create a great shoot?
Lighting is essential to creating beautiful photographs. It is important to learn how to shoot in natural light conditions as well as using studio lights. If lighting isn’t used correctly, you’ll find post-production a real nightmare. A general rule of thumb is to ensure the subject is facing correctly to the light (have catch lights in their eyes) and make sure every little detail looks perfect before the shot is taken. For example, is the subject’s clothes not sitting right, is their hair out of place, eye liner smudged etc.
Having said that, there are many other elements that make up a beautiful image which are the overall composition, styling, location, pose, expression/emotion and excellent crew. I find that when a crew is well informed of the concept prior to the shoot it really helps. I always meet with my client and discuss their concept and then draft together the mood board and plan. Communication and passion is key to success.
At the end of every shoot, I like to take a team photo. So here’s a team photo with my vintage glamour models, stylist, hair and makeup artist.
Having my work published in one of the world’s greatest magazine, Marie Claire Netherlands (September Issue 2013) is a dream come true. I never thought I’ll see my name go beyond this sunburn country and make it’s way over to the Netherlands. Definitely one of my highlights of this September.
Bonds clothing is and will always be our family staples. From spotty Wondersuits to Sloppy Joes, the range just keeps getting better with cute patterns and prints. I was delighted when the flagship stores opened in Chadstone and Westfield Doncaster shopping town – about time!
Bonds recently asked Jess Dempsey from What Would Karl Do to style pieces of their items and turned it into everyday way. True to her style, she styled it in a sports luxe look. I had the fabulous opportunity to create edgy streetstyle images of Jess to showcase the Bonds way and my work got featured in Bonds. Thanks for the mention Bonds! xx
I met my hubby Alan in Canberra, so Canberra bears a special place in my heart. Every so often, we get comments that Canberra is boring, but I tell you Canberra can be fun if you let it be. If you are sociable, active, artsy and fun – Canberra can be the place you want to pursue your hopes and dreams. Let me see… fashion designer, Anthony Capon won Project Runway in year 2009? Timomatic won Australia’s Got Talent 2011, Mark Webber, Red Bull Formula One, and Lauren Jackson, NBA basketballer all come from Canberra?
Anyway, as we were driving through one of Canberra’s hippest street, Lonsdale Street, we found this funky graffiti caravan. I hauled the car and directed Alan to take the camera out and take a few cool shots of me. I wanted to mix my bright winter outfit against a vibrant old caravan, and this was the perfect design set. All I needed was to work on a few poses. Yes, 99.95% I’m always behind the camera, but I think it’s just as important to be in front of the camera to see which hand movements, angles, poses, body language works for me and the person I’m photographing.
Sic here’s me. Hopefully looking chic than awkward. Images taken by Alan Woo.
Last image. Front, nor back. Which way am I facing?
I’m sad to see summer go, but boy hasn’t Melbourne summer been a little crazy? Apparently March 2013 has broken the heat wave records. Now it’s time for adding layers. I personally love autumn winter because I can mix and match by adding layers to create different looks. Trench and structured coats and knits are my staples. I always tell my friends to invest in a beautiful quality coat because it’s practically the first outer piece of clothing people get to see. What’s your opinion?
I’ve been a little busy over the summer with my weddings and portraits, so as you can see I’m way behind in blogging *sigh*. I’ve laughed with and captured many incredible families, cried a few tears at wedding parties and got a handful of fashion tips from fashionistas! Therefore, I’m really delighted that I’ve become one of Jess Dempsey’s (popular stylist blogger from What Would Karl Do) personal Blogtographer. I’ve been creating natural street style images for her blogposts with good use of daylight, and contrasting her outfits with the right textured and coloured backgrounds. No good positioning her against horrible backdrops that doesn’t sell the garments she puts together!
I have limited spots, so if you are after natural and vibrant street style images, drop me a line at firstname.lastname@example.org.
PS – All work is commissioned and copyrighted, so it’s uncool to use these images without our permission xo.
Click here for more images.
Jess Dempsey is an ambassador for ASOS, so it’s kinda neat to see some of my images featured on ASOS.
I never thought celebrating 30 something would be filled with such glitz and glam. I was treated to the exciting taste of sichuan food cooked by the very talented Shu, surrounded by fashionable company of close-knit friends and even had the surprising pleasure of meeting and hearing Brian and Craig and Mcdonald brothers sing. They were actually the 4th runner up in UK X-Factor 2006. Oh boy, they are surely were handsome and beautiful sounding duos.
Shu’s food is simply gorgeous. He takes a modern approach towards provincial chinese cooking, where his creations combines authentic chinese flavours with fresh and unique ingredients. It’s definitely on my top 10 list of favourite restaurants. Not only is he a cook, he is super creative. I can’t believe he made all these wall hanging features out of coat hangers and a chandelier out of spoons. Do yourself a favour and book yourself and a few friends who love spicy food that doesn’t numb your tongue at his stylish and contemporary restaurant.
No party is complete without your hubby and your buddies!
Mmm, I guess turning 34 isn’t so bad after all….xx
Meet Jess Dempsey, the founder behind one of the stylish and well-known blogsites called What Would Karl Do? WWDK for short. I’ve been an adoring fan of WWDK for a few years so when she asked me to blogtograph her latest outfits (all effortlessly styled and put together) I couldn’t resist. She is definitely one chic mama with loads of practical wardrobe advice which any aspiring yummy mummy should follow. I just love the way Jess reworks her wardrobe making it look fresh and fun. She’s also associated with one of world’s largest fashion online store, ASOS! Besides being so fashionable, Jess is actually a sweetheart with a big heart. She’s great to hang out with, and she has the cutest 15 month tot. In fact, our tots are only 9 days apart.