Hello from London!
I can’t stop grinning from ear to ear that I’m actually here in London. For a long while now, all my photographer comrades have been raving about how authentic and laid back the street style is in London, and this year I decided to go experience it myself. Though day one was a slow start (day one is usually the case), I was pretty happy with what I snapped up.
After walking 25,000 steps through the alley ways and streets of London , here are the street style highlights from day 1.
It still hasn’t sunk in that I have just accomplished one of my all time favourite, fashion editorial work with four high end, luxury brands. A Night to Remember is a DIOR-inspired fashion editorial which celebrates the story of friendship between four girl friends through a series of themes: from getting fashionably ready; drinking cocktails by the Sofitel’s Atrium bar; to arriving in the new Mercedes Benz E250d coupe at the NGV.
This special edition was created for Sofitel Melbourne on Collins in partnership with Dior, NGV and Mercedes Benz Australia, and I cannot begin to fathom what an enormous, yet beautiful process it has been for me both personally and professionally. My mind was completely blown away to the 2% glimpse of what it felt like to work with, and to have my work put in front DIOR Paris, is beyond my wildest dreams. If you have seen DIOR & I, you will know what I mean. The angst, control and the tremendous value they place on their brand and product is formidable.
As excited as I am to attend the Dior GALA and exhibition, I am truly grateful for the opportunity to work with Sofitel, and to my incredible team of talents to produce the following series of images. I hope my story will inspire you to believe in yourself and keep creating. Love to you all xxx
CREATIVE DIRECTION + PHOTOGRAPHY by KAREN WOO (@heykarenwoo)
PHOTOGRAPHY ASSISTING by STEPHANIE BOLGIE
FASHION by EMILY EDWARDS (@stylebkofficial)
HAIR by JASMINE RYLAND (@hairbyjasmine_edwardsandco) and JON OSMOND (hairbyjon_edwardsandco)
MAKEUP by TRE DALLAS (@tredallas) and OLIVIA SELLMAN (@oliviasellmanmakeup)
MAY GRACE (@maygraceparry) represented by FRM MODEL MANAGEMENT (@frmmodels)
Sofitel Melbourne on Collins, Dior Melbourne, Mercedes Benz Australia, National Gallery of Victoria
Dior, Thurley, Maticevski, Kitte, Sass and Bide, Mollini Shoes, Tony Bianco, Yeojin Bae, Alexandraaus
Did you know that Melbourne Fashion Week (#MFW) is the new, and cooler brand name replacing the old name, “Melbourne Spring Fashion Week”?
I’ve teamed up with the City of Melbourne, who is proudly presenting Melbourne Fashion Week (M/FW) to hunt down my favourite models off-duty street style looks. My standout looks were definitely Lin Xie’s Vetement’s x Champion sweater and sneakers by Seppe Zanotti; Bianca Guest’s slick black vintage Guess jumpsuit; and Bradley McGill’s hound tooth pants by COS and Calibre turtleneck.
I also went behind the scenes at the model casting day to capture a few moments of the models charming the judging panel of 11 people with their personality, walk and posing. 50 new fresh faces will be chosen to walk the runway at the MFW and I’m super excited to see who will be walking at this year’s runway shows.
On the same note, I will snapping up my favourite street style looks at Melbourne Central so please come down and say hi, and hopefully get your most fashionable snapped and featured on their social channels. Pencil the details down on your diary now:
Vogue American Express Fashion Night Out (VAEFNO)
Date: 1st of September 2017
Time: 5pm to 9pm
Where: Melbourne Central (in and around the centre)
Ok, so here are my favourite looks and moments from the MFW Model Casting day.
Last Christmas, I was approached by COACH New York to share the news about the Rexy Dino Coach collection on Instagram, but I never got around to posting the full story on my blog!
Inspired by Country Punk, here are my favourite images from the COACH collaboration. Better late than never!
dress and clutch // COACH
photography // Alan Woo