Fashion Photography

I’ve grown up with Peter Jackson, and I can always remember the iconic “Peter Jackson” jingle that sounded over their adverts as the most dapper of men graced the screen. Peter Jackson has been making luxury & innovative tailoring to meet every Aussie man’s needs for decades and has become the go to for men in every state….including my very own Dad.

When I was little girl, my Dad would used to take me on a mission to choose a shirt and tie for him, and Peter Jackson was his shop of choice. So when I say that I’ve grown up with Peter Jackson, I mean more than just knowing the jingle off by heart. Decades later, I have been fortunate enough to work with this classic brand in a creative and street style capacity.

Aiming to bring a fresh and interesting look to PJ, we created a new wave of direction where story telling and lifestyle elements are key to their content. The #EverydaywithPeterJ campaign shows how the everyday man can take any Peter Jackson garment and weave it in with his own wardrobe to define his own style. Working with a number of Social Influencers, the campaign is an exciting new concept and project I am proud to share with you.

First off, here’s Daniel James Harris (@danieljamesharris) from The Gallant Army. See our first street style story below, with more to come in the next few days.

Enjoy! xx