Alice McCall opens at Chadstone Fashion Capital

Today was the official launch of Alice McCall’s second store in Melbourne. So this morning I made my way to the Chadstone Shopping Centre to check out the new Alice McCall store and I was impressed. I knew I stepped into dangerous territory because I am in love with their latest collection, in particular their long red croquet dress with this amazing backless detail; the cute little playsuits in black, white, patterned and in different fabrication, and of-course their striking red and white jumpsuit that can’t be missed. Only the bold and daring would wear it and I can see it on the streets of Paris or New York during Fashion Week.

If you were to ask what’s my favourite out of the day, it would have to be the black and white croquet playsuit – an absolute winner for Derby Day coming up in 2 days!

Thank you Ali, and Electric Collective PR for having me xxx

 

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Karen Woo

Melbourne based Fashion, Street Style and Editorial Photographer

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