All street style images were created by, and copyright licensed to Karen Woo. Please seek permission regarding licensing before use on social media/web by emailing hello@karenwoo.com.au. Thank you so much for your support.
If you haven’t seen all my latest NYC Instastory posts, I suggest you jump on @heykarenwoo. There is way too much stuff to tell you and I really don’t know where to begin.
In a nutshell, since I’ve landed in NYC, I have been busy creating content for Samsonite; collaborated with the Ruby Canvas for the Benjamin Hotel; previewed Coach’s impressive “Varsity Shop” new collection (and even spoiled myself a limited edition, customised Saddle Bag which is only available in Soho NYC); finally met and caught up with Abigail, the CEO of St Giles Hotel Group for a nice dinner at the Sushi Roxx; and of-course roaming from street to street capturing my favourite NYFW Street Style looks.
Ok it’s 4:00am NYFW right now, so I’m going to keep this super short and we’ll talk more later. Enjoy xx
All street style images were created by, and copyright licensed to Karen Woo. Please seek permission regarding licensing before use on social media/web by emailing hello@karenwoo.com.au. Thank you so much for your support.
Continuing on from my last street style series at the Pacific Werribee opening day, here are my favourite street style looks captured over the weekend. Enjoy!
Pacific Werribee: Cnr Derrimut Rd & Heaths Rd, Werribee
Thank you so much to Amy and Monique O’Connell for being my two awesome little assistants, Jessica from Haystac Comms, and to everyone who stopped for a chat and snap. You guys are awesome xx

Pacific Werribee, the new go-to destination in Melbourne’s West for fashion, lifestyle, hospitality and entertainment.
I am honoured to be a part of the relaunch of Pacific Werribee Shopping Centre as their official Street Style Photographer, where I spent the opening weekend spotting and shooting all my favourite street style looks.
It’s been over a year since I last visited, and I was in awe by how much the Pacific Werribee has changed; for the better! The mall has undergone a major building face lift, including a new website, branding, and a new gorgeous Brand Ambassador, Lauren Phillips. Their key anchor department store, Myer has expanded three times its previous size; and 30 more new retailers were added to its reportaire such as: Sheike, Mecca Maxima, Seed Heritage, Peter Alexander, Glassons, Bardot, Cotton On, Swarovski and Kikki K to name a few. What’s even more exciting is that the mall now houses two global fashion houses such as H&M and Uniqlo, and more eateries within the new Urban Diner area. I’ve also discovered a trendy barber + coffee shop called “Grindstone Barber & Baristas” which had great coffee and hipster, good-looking barbers.
Well do you know what that means for all the Melbourne West-Siders? You don’t have to drive into the city to “fight” and pay for a carpark, when H&M or Uniqlo and all the popular Australian labels at Pacific Werribee are just around the corner! It is definitely the new go-to, one-stop destination for all your fashion, lifestyle, hospitality and entertainment needs.
Happy shopping everyone! xx
Pacific Werribee: Cnr Derrimut Rd & Heaths Rd, Werribee
Thanks to Gitika Garg for being my awesome little assistant, Tatsiana Baibak from Haystac Comms, and to everyone who stopped for a chat and snap. You guys are legends xx
Stay tuned for more of my favourites looks this Wednesday!
Eat, Play and Love is what KL is all about
What I love about travelling to a new country is hanging out with the locals and immersing myself into their culture. Kuala Lumpur was no exception – the sweet smell of durian (well…to some it’s smelly and prohibited in hotel rooms); the high-pitch sound of motor bikes passing by; and the incredible taste of traditional Malay street food.
We explored the Central Market street stalls and found myself devouring a variety of traditional sweet and savory food. I ate a fried whole fish covered in spicy sauces, custard vanilla and durian puffs, bowls of prawn mee, curry laksa, and nasi lemak, milk pearl tea and even drank an icy cold passionfruit drink from a bag.
Of course I couldn’t have claimed to have visited KL without visiting the grand Petronas Twin Towers. The towers were so popular that I couldn’t even get a ticket to experience the walkway between the two towers (tip: pre book your tickets at least 5 days in advance). I’d have to say my visit to the towers was surreal – they really do glitter and glow. Although for me the highlight was in the gardens below where a magical little forest of ancient looking trees with roots exposed and dangling, provided a nice resting place and of course a great photo opportunity. No I am not posing in a scene from Lord of the Rings, but this was really the garden at Petronas Twin Towers.
This blog post couldn’t go without saying that I honestly believe the hidden gem in this city is its rustic street art, which is spread all over the city’s buildings and walls. The bold colours of the colonial buildings creating a rainbow of endless photo opportunities and backdrop. As a shopaholic I’d expected to leave Central Market with bags of cute and probably useless trinkets, instead I spent hours in the heat scouting and photographing all the locations that I fancied.
I ate, played and loved KL. Definitely a place to be if you are thinking about escaping Melbourne’s wintry weather.
Finally as I bid my farewells to this stunning city, I want to thank the following special list of people:
words and images of me // DEE DARWICHE of AdaptTrend
creative direction, words and images // KAREN WOO
outfits // SHEIKE
rose gold sandals // BARED FOOTWEAR