Street Style

Finding My Tribe at Found Golf

Karen Woo Leave a Comment

As a creative, I never imagined my dream job would involve both *working* and *playing* in golf and here we are tonight. Talking design, branding, social media, and everything in between. I couldn’t be more grateful to have met the coolest and friendliest bunch of creative golf die hards like me 😇

Golf gives us space to connect. Real conversations. Big ideas. Shared laughs between swings. It’s the people, the community, the *tribe* that make this game so relevant and special.

We see golf as cool, unapologetic, and cultured. The culture is evolving, the style is getting bolder, and the creative energy? Off the charts.

Huge thanks to Lance, the founder of @found.golf, for creating such a vibrant event for golf lovers and creatives alike. The future of golf is looking up for sure.

Until next time, happy golfing creative people! ✨

x Karen
KAREN WOO | Creative Content Strategist + Filmmaker
“Empowering YOU to be real + relatable through authentic brand videos + strategies”
Passion projects, commercial + Fashion | Nikon Creator + Profoto Partner​

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Athena Golf Girls Love Life Like.

Karen Woo 2 Comments

A few weeks ago, I had the privilege of working with Golf Australia to capture lifestyle portraits of these wonderful “Athena Golf Tournament” girls who live and breathe golf. We toured around Melbourne city – Hosier Lane, Federation Square, Royal Arcade, Flinders Street Station, and this is what I captured… and I still can’t get over that spontaneous crazy backflip that Rhianna did at Hosier Lane. Scroll down to see it!

Featuring:

@kelseybennett_golf
@kono0802
@justice.bosio
@gracelennon_golf
@golfin_with_rhi
@keeley_marx
@molly.mclean_
@ameliagrohn
@golfer_jordy_obrien
@catofromthevino
@hanee_bee1

Image captured on the Nikon Z6.

Show Love – Puma x MCM Slipstream Lo

Karen Woo Leave a Comment

German luxury fashion brand MCM and iconic sportswear brand PUMA have collaborated on a second installment, bringing us back to old-school basketball – bridging luxury and sport.

It’s the love affair between luxury and sport that has fascinated Heiko Desens, PUMA’s Global Creative Director. He wanted to highlight the classic details of both German brands in the design and construction. Dubbed “Show Love,” a coranded Slipstream Lo marks the first of the series and features brown, gold, and white makeup with MCM Visetos Monogram. Early 2023 will see the final drop, a reimagined take on the TRC Blaze Court.

These sneakers are true to it’s sizing, and have a soft furry interior that keeps your feet soft and comfortable, and the colour combination would make your outfit pop. Basketball isn’t just a sport – it’s a lifestyle.

The MCM x PUMA Slipstream Lo releases September 8 via MCM and September 10 via PUMA and select retailers for approximately $492 USD.  Stay tuned for drop details on future releases from the collaborators.

The MCM x PUMA Slipstream Lo is gifted from Puma Australia. #PumaAuPartner
Images are shot on the Nikon Z6, Nikkor Z 35 mm. #NikonCreator

The best of Street Style at TOPSHOP London Fashion Week 2017

Karen Woo Leave a Comment

If only you were here to see the thriving mass of people waiting outside Topshop runway show. The Topshop runway show is one of the most anticipated shows of the LFW schedule since they were welcomed into the LFW schedule in year 2005. It was messy and ridiculously dangerous to shoot any street style on the busy main road, but somehow we managed avoid on coming traffic for the love of photography. Hey, at least the upside was that I saw Kate Moss and her daughter, 14-year-old Lila in tow arriving at the show which was a highlight of my day.