Today’s weather was horrendous to say the least but I’m glad it did not dampen my mood from capturing street style. In fact, the moments felt more natural and authentic which made it worthwhile being in the rain.
To celebrate the opening of the Mercedes-Benz Fashion Week, here are my favourite street style looks and moments which were shot for the City of Melbourne. Please seek my permission for usage by emailing firstname.lastname@example.org with many thanks.
This year, I had the pleasure of teaming up with Melbourne Fashion Week to capture 30 of my favourite street style looks as featured in Vogue Australia.
As most street style shooters would tell you, shooting in day light is ideal for crisper images, but what happens if shows start late, like 6:30pm? Well that’s the interesting challenge. Instead of fearing night light, I embraced all available light like lamp posts or car headlights to light up my subjects, or triggered my off camera flash to create artificial light. The trick is to create some kind of wall where I can bounce the light from, without creating harsh lighting. To be honest, it’s all about experimenting what works best and the type of look you are after. For softer artificial light, you should consider using a diffuser or portable studio lights like the Profoto B1. They give you excellent fashion studio lighting but be prepared to carry it around.
So what challenges do you face when shooting street style at night?
Did you know that Melbourne Fashion Week (#MFW) is the new, and cooler brand name replacing the old name, “Melbourne Spring Fashion Week”?
I’ve teamed up with the City of Melbourne, who is proudly presenting Melbourne Fashion Week (M/FW) to hunt down my favourite models off-duty street style looks. My standout looks were definitely Lin Xie’s Vetement’s x Champion sweater and sneakers by Seppe Zanotti; Bianca Guest’s slick black vintage Guess jumpsuit; and Bradley McGill’s hound tooth pants by COS and Calibre turtleneck.
I also went behind the scenes at the model casting day to capture a few moments of the models charming the judging panel of 11 people with their personality, walk and posing. 50 new fresh faces will be chosen to walk the runway at the MFW and I’m super excited to see who will be walking at this year’s runway shows.
On the same note, I will snapping up my favourite street style looks at Melbourne Central so please come down and say hi, and hopefully get your most fashionable snapped and featured on their social channels. Pencil the details down on your diary now:
Vogue American Express Fashion Night Out (VAEFNO)
Date: 1st of September 2017
Time: 5pm to 9pm
Where: Melbourne Central (in and around the centre)
Ok, so here are my favourite looks and moments from the MFW Model Casting day.