As soon as I walked through the doors of the Lexus marquee, I felt right at home. It was really nice to catch up with all the friendly familiar faces that I have befriended over the past two years. The Lexus marquee had a total transformation: a new spacious layout with more windows, and it was three storey high to fit a total of 350 people (additional 60 people from previous years). The marquee was fitted out with recyclable cardboard tubes, flower decorations, The Daily Edited booth where you can get your name embossed onto the Lexus wallet, Attica restaurant & bar, Franklin restaurant and of-course, the new Lexus IS 350 right at the centre.
International model, Jess Gomes is this year’s Lexus Ambassador wearing Carla Zampatti black dress, and a delicate black netting headpiece by Hatmaker. Other celebrities who also made appearances were Margaret Zhang, Kate Waterhouse, Bambi Blyth, Emma Freedman to name a few.
Hope you enjoy my Derby Day coverage, and I shall see you at the Melbourne Cup Carnival xxx
Shot for WhatWouldKarlDo. Please seek permission regarding licensing before use on social media/web by emailing firstname.lastname@example.org. Thank you so much for your support xxx
What a week of fashion and style spotting at MBFWA this year. A lot of denim flares, simple whites, monochromes, wearing their coats as capes, chanel bags but few dared to stand out and play with fashion. I was expecting more layers and colour combinations, but I think we were super safe with our styling. Nevertheless that’s who we are and there is nothing wrong with that. Let’s just say, “wear whatever makes you feel good about yourself”. That is one great advice from Leaf Greener, former senior Fashion Editor of Elle China and now freelance Stylist.
I’ve also changed up my shooting style at MBFWA. I normally shoot with an 85mm Nikon Lens, but I knew it was going to a lot more chaotic and less opportunities to pull people out to shoot front-on so I ended up shooting candidly and using my 70-200mm Nikon lens. I thought my arm would die from carrying this long lens but thankfully enough my arm and wrist was good throughout (all thanks to my kick boxing training). One tip: please do some wrist and arm stretches and rub some “muscle ease” oil from Elemis. It really works a treat and you can go on shooting for hours. Another big reason why I ended choosing this zoom lens is because I can quickly and dynamically zoom in and out for detail shots and full body shots. It was certainly a good choice for fashion runways too, no flash required but shoot with high ISO (around 1200 to 1600, depending on how much room light) and at 4.0 to 4.5 aperture. The more detail the better, and have it on AL SERVO settings for focusing. I’m a manual shooter, but sometimes having your settings on auto is handy because there is less to worry about it (jumping from harsh sun light to under sheltered areas). I also shot most of my images in landscape (which I never used to do). I figured that it would be easier to crop the images into a square format when I post them on Instagram to show the entire outfit. Win!
Lastly but not the least, fashion week may sound incredibly fancy and glamourous to you, but honestly there is a lot of hard work that goes into it. It takes a lot of appreciation to really understand what goes on behind the scenes as a photographer/videographer/journalist at fashion week. There is so much planning, and strategy to produce the best coverage and to stand out from all the competition. There’s also starvation and 4:30am sleep time (no sleep ins) which all seemed to be the norm during fashion week. Regardless it’s all worth it. It’s all part of the experience and I can sincerely say that I loved every part of it. It was the people I met and was surrounded with, that made my day more fun and interesting.
So thank you. Thank you so much for giving me the privilege of stopping and shooting your street style look because if it wasn’t for you, I would have absolutely no content to produce, and I’ll be sleeping early every night, now that won’t be fun hey?
All images are copyrighted to Karen Woo, please email email@example.com for permission and credit where appropriate on all social media platforms. Thanks so much for your support x
The Lexus Pavilion was a triple-storey marquee themed around “Modern Luxe” which was designed by MIM Design. Their design was expressed by a display of spring pastel colours, green and pink carpeted areas with hundreds of light bulb vases hanging from the ceiling (on second level), also a sky deck rooftop space designed by Jamie Durie. The wait staff had their own custom-designed Country Road ensembles; and you couldn’t miss the new shiny chrome-wrapped Lexus NX sedan which has been turning heads all day inside (and outside peering into) the Lexus Design Pavilion! This wasn’t the first time I’ve seen Lexus custom wrap their cars in chrome, because a month ago I spotted the new chrome-wrapped Lexus RC 350 F Sport 2015 (and it has velvet-wrapped side mirrors too) at New York Fashion Week, and I must add it was fully dope. Yes, you can tell that I love my cars so you can imagine all the excitement when I got invited to attend and snap up the fashionable crowd and action in and around the Lexus design Pavillion!
Amongst the guests were Margaret Zhang from ShinebyThree, Pip Edwards, Kate Waterhouse and Henry Holland. Celebrities also included the real housewives of Melbourne, The Block winners, Jamie Durie, Karl Stefanovic and Lisa Wilkinson.
I had such a great experience at Lexus so I can’t wait to snap more inside life of Lexus at Melbourne Cup and Oak’s Day. See you all there!
Please note that all the Lexus Marquee Derby Day 2014 images are copyright and were taken for What would Karl do, please contact Jess Dempsey (jess@