I’m back!
It’s been a forever since I’ve taken any fashion week street style so I’m thrilled to head back into Melbourne CBD to capture Melbourne Fashion Week as it unfolds.
Enjoy these cool outfits snapped outside Regent Theatre on Collins Street.
Images shot on the Nikon Z 6
Supported by #NikonAustralia
#NikonPartner #NikonZCreator #NikonAsia #MyNikonLife
As part of Nikon Presents: Z Creators, I had the pleasure of teaching a group of fashion photography enthusiasts on how to create high end fashion images for luxury brands that pop!
During the session, they learned how to plan a fashion photoshoot, prepare a creative brief, as well as direct and style a professional model featuring high end fashion BALLY using Nikon Z cameras.
Here are my 3 top tips to shooting high end fashion images for luxury brands that pop…
⭐️ TIP #1 – Create a good rapport with your model. You want your model to feel heard, safe, comfortable and respected in your presence so spend a few minutes getting to know your talent. Especially if it’s your first time working with them. Ask them simple questions about what they like doing to break the ice. I generally like to talk to my talent when they are getting their hair and makeup prepped. Putting on their favourite music and having a collaborative spirit also helps the talent to feel heard and relaxed.
⭐️ TIP #2 – Give clear posing directions. Now that your talent is at ease, give clear and simple directions. Speak in front of your camera and use your hand to direct. Better yet, demonstrate the move or pose or show them a reference image so they understand exactly what you are wanting to create.
⭐️ TIP #3 – Focus on getting a strong expression. Lifeless eyes, smile or even dead-weight arms can ruin and make an image look bland. Once you have the pose, set, lighting and outfit all working cohesively together, focus on capturing a dynamic expression that encapsulates the story and emotion you are trying to tell. Sometimes describing a specific action (for example, you want her expression to ooze softness ….so you say: “imagine yourself walking up to a boy and telling him how much you love him ….” The talent would immediately smile, shoulders relaxed and eyes softened) or playing a specific song to create the right mood.
As a result, applying these 3 top tips would turn any fashion image from good to GREAT.
Thanks to everyone who came to learn and play – what an awesome day it was! If you are keen to join my future photography workshops, email me at hey@karenwoo.com.au so I can notify you when it launches.
Shout out to NIKON AUSTRALIA, BALLY and my unbelievable crew for making this happen:
hair + makeup STELLA TU
fashion VINCENT CALDERON
talent EMILY MILLEDGE @PEOPLE.AGENCY
assist ALAN WOO STEPHANIE BOLGER
This post is supported by NIKON AUSTRALIA #NikonAustraliaPartner #NikonAsia #Zcreators #MyNikonLife #Ad
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I love the smell of Spring.
This year I spent time in my garden planting climbing roses, david austen roses, hydrangea and peonies. It is utterly satisfying and therapeutic to work the soil, plant and watch them bloom.
To celebrate spring, here’s a cute fringe cream dress to dance around in the sun from H&M’s latest spring summer collection.
SHOP THE LOOK ▶ HERE.
All images shot on the Nikon Z6 mirrorless camera.
My fashion photography career began in 2014 when my good friend, Jess Dempsey encouraged me to shoot street style because I loved fashion, style and people. So off I went and travelled around the world, attending Fashion Weeks to photograph everyday fashionistas. I would patiently wait, scout and capture outstanding outfits, combined with good light and the right moment. This has taught me resilience and how to build a rapport, understand style and take a good photo in 5 mins. Since then I’ve been incredibly fortunate to work for WGSN (global trend forecasting agency) and contribute to online publications like Vogue Australia as a Fashion Film maker. It’s a real pinch-me moment to look back at the years as an ‘outsider’ to now sitting front row at Melbourne Fashion Festival with the latest Nikon Z6II camera.
So here’s a stop motion video to showcase how insanely fast and accurate the face + eye tracking feature, and the 14FPS hyper continuous shooting mode is on the Nikon Z6 II camera. I highly recommend this camera if you want to capture your favourite looks without missing the beat!
It’s been ages but I’m here! Just been buried with business ventures and exciting collaborations.
So here is one I would love to share with you!!!
🔜 Coming 26th of June, I’ve partnered with Nikon Australia to bring you a one day fashion photography workshop.
☑️. How to plan for a fashion photoshoot (Featuring Bally fashion)
☑️. How to prepare a photoshoot brief
☑️. How to direct and style a professional model
☑️. The benefits of the mirrorless to create fashion images
This will be your chance to play with Nikon mirrorless Z cameras and ask me questions. The mirrorless cameras has literally broaden my photography horizon that I can’t EVEN explain how career-changing it has been for me. It has literally opened the doors to venture into film making and I’m all IN. I find creating compelling + impactful short stories for Brands is incredibly fulfilling because I can add so much emotion and sound to my story-telling. And of-course the mirrorless has enabled me to do just that.
You are probably wondering why now? Well that’s because 5 years ago, the technology wasn’t advanced enough to allow me to be nimble and use two hands. Remember those awful huge gimbals and monopods???
Thank God it’s now possible to be more agile and creative with our angles!
Anyway I could go on and on about it, but why not come and join my fashion workshop to find out more?
Enjoy and can’t wait to meet you!
xx Karen
