Design the Life You Love

 

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Thursday 15th October 7:30PM⠀

Getting personal at Christian Dior’s ABCDior pop-up store at Chadstone Fashion

This season’s trend is about getting your things name embroidered, and Dior has finally brought this offering to Chadstone Fashion. Personalisation normally takes about 2-3 months and is sent to Paris, but lucky for us it now takes 2-3 days until 1 March 2020.

I was invited to an exclusive look at Christian Dior’s ABCDior pop-store and I was like a girl crushing on all the candy that was on display. There were a beautiful array of their best selling oblique Dior totes, saddle bags, airpod case, sneakers, jewellery and their newest addition – the oblique travel range. Everything you could wish for in the one place. But be quick because the obliques pieces are selling out fast. I was told that Australia were the first to receive 30 silver-grey totes before it launches world-wide in June, so if I was you, get to it!

All images by Karen Woo taken on the new Nikon Z50 camera, perfect for Bloggers and Vloggers.

 

 

Bring on the Australian Open 2020 thanks to KIA Australia

Bring on the Australian Open 2020!

I was one of the lucky few who was invited to an exclusive grand unveiling of the KIA’s mighty new beast, Seltos Studios, Kia’s smallest and coolest SUV car. More than a decade ago, KIA cars had the reputation of being cheap. But now, that stigma has long gone. KIA have raised the bar and have created the ultimate small SUV that is tech-smart and style-conscious. More edgier, beefed up, and drives well. It was designed with “successful job graduates” in mind which starts from a price tag of $30-45K.

If you visit the Australian Open, I suggest you head over to the grand slam oval, and drop into the KIA marquee to take a look at the Seltos Studio. Make sure you get your tennis shoes on for the ultimate dance-off, evolution style to win daily prizes at Seltos Studios activation.

Images by Alan Woo.

A Night To Remember with Sofitel in partnership with DIOR, NGV and Mercedes Benz Australia

It still hasn’t sunk in that I have just accomplished one of my all time favourite, fashion editorial work with four high end, luxury brands. A Night to Remember is a DIOR-inspired fashion editorial which celebrates the story of friendship between four girl friends through a series of themes: from getting fashionably ready; drinking cocktails by the Sofitel’s Atrium bar; to arriving in the new Mercedes Benz E250d coupe at the NGV.

This special edition was created for Sofitel Melbourne on Collins in partnership with Dior, NGV and Mercedes Benz Australia, and I cannot begin to fathom what an enormous, yet beautiful process it has been for me both personally and professionally. My mind was completely blown away to the 2% glimpse of what it felt like to work with, and to have my work put in front DIOR Paris, is beyond my wildest dreams. If you have seen DIOR & I, you will know what I mean. The angst, control and the tremendous value they place on their brand and product is formidable.

As excited as I am to attend the Dior GALA and exhibition, I am truly grateful for the opportunity to work with Sofitel, and to my incredible team of talents to produce the following series of images. I hope my story will inspire you to believe in yourself and keep creating. Love to you all xxx

 

TEAM CREDITS

CREATIVE DIRECTION + PHOTOGRAPHY by KAREN WOO (@heykarenwoo)
PHOTOGRAPHY ASSISTING by STEPHANIE BOLGIE
FASHION by EMILY EDWARDS (@stylebkofficial)
HAIR by JASMINE RYLAND (@hairbyjasmine_edwardsandco) and JON OSMOND (hairbyjon_edwardsandco)
MAKEUP by TRE DALLAS (@tredallas) and OLIVIA SELLMAN (@oliviasellmanmakeup)

 
MODELS
HANNAH JUDD (@hjuddd) represented by GIANT MANAGEMENT (@giant_mgmt)
CAITLYN ANDERSON (@caitysanderson) represented by GIANT MANAGEMENT
MAY GRACE (@maygraceparry) represented by FRM MODEL MANAGEMENT (@frmmodels)
HOLLY TITHERIDGE (@_hollyt)
 

PARTNERS

Sofitel Melbourne on Collins, Dior Melbourne, Mercedes Benz Australia, National Gallery of Victoria

FASHION

Dior, Thurley, Maticevski, Kitte, Sass and Bide, Mollini Shoes, Tony Bianco, Yeojin Bae, Alexandraaus