How street style has impacted my Fashion Photography career

Running a Photography business, defining your brand and who you want to be as a successful Fashion Photographer is daunting if you don’t know where to begin. This June 2018 (22-25), I will be speaking at Refocus Retreat 4 day conference for Women in the Photography Business who want to take their photography to the next level.

I will share how street style has impacted my fashion photography career; use case studies to discuss how I have approached each fashion photography project; reflect on my experiences and business decisions so you will leave the session with greater knowledge and how to kick start your fashion photography career.

For in-depth and hands-on workshops, please register to my two part photography workshop series:

 

WORKSHOP 1: Creating the perfect fashion editorial

Karen Woo’s fashion editorial work have appeared in international and Australian magazines from The Rake Japan, Plaza Uomo to the Collective Hub. Watch and enjoy a behind-the-scenes look at how Karen works closely with her Art Director/Fashion Stylist, Emily Edwards to create the perfect fashion editorial for clients. She will discuss and show her process of developing creative concepts, working with lighting and fashion styling while she works with her subject to capture a series of storytelling images. The photoshoot will be set up outdoors (if weather permits) using portable Profoto lighting equipment. Cameras are welcome to take behind the scenes images but is not mandatory for the workshop.

 

WORKSHOP 2: Creating compelling social content (proudly sponsored by 3INA makeup brand)

In this workshop, Karen will help you find your unique style and teach you how to understand your client, pitch a creative idea and create engaging stills/film on your social media platforms. Karen will be proudly working with a global makeup brand, 3INA Makeup to show you ways to visually tell 3INA Makeup brand’s story. Each student will be gifted a box of 3INA Makeup products to create their own social media content, then post it live at the end of the workshop. All students are encouraged to bring a camera (IPhone, compact camera is acceptable) and additional props for flat lay purposes.

The first 10 students will receive a 10% discount when they use my code “heykarenwoo”.

If you have any further questions, please email me at hey@karenwoo.com.au.

I hope to see you there x

Thank you BALLY and MOSS & SPY for my look below:

Suzy bag // BALLY
metallic coat // MOSS & SPY
heels // BALENCIAGA

Creative Direction by KAREN WOO
Photography by ALAN WOO

VAMFF 2018 David Jones Backstage Highlights

After a super long vacay in Hong Kong, I’m so glad to be back on the fashion week scene, this time at the back of house capturing my favourite runway looks at VAMFF. Tonight’s runway show was presented by David Jones; and hair and makeup by Priceline Pharmacy. This season was all about the patterns, hound tooth and plaid blazers, and pointy boots. If you were to ask me what’s my favourite, I would have to say the hound tooth long coat with this beautiful gathered back by Bianca Spender, and Jessica Gomes’s heavenly floral shirt and flared silk pants! I also loved the caramel and electric blue colour combination. Ok it’s your turn, tell me what is yours!

 

self-portrait by Vincent Calderon @yourensemble
bag // BALLY
red blazer // MOSS & SPY
white T-shirt and wide legged denim pants // UNIQLO
sneakers // SKETCHERS

 

BALLY launches store at Chadstone Fashion Capital 2017

With my creative menswear partner in crime, Jay Wilde of @Made.For.Men, are ecstatic to be part of the BALLY phenomenon. We have always appreciated the craftmanship and solid creativity behind every luxury designer brand, and BALLY is on the mark. What you see BALLY today, it may seem it has moved away from it’s traditional look, but if you look closely heritage shines through. 

We had the privilege of visiting the newly revised BALLY flagship store at Chadstone, collaboratively developed by Bally’s design and creative committee to establish the brand’s authentic new direction. The striking façade has been designed with Bally’s iconic red marble columns that complement the brass framed windows, which in turn open up the store to the outside. It has two separate entrances either side of the corner store, the space is organised in to two large sections, giving priority to Bally’s accessories and shoes, which are the core of the brand.

 

 

CLICK ON THE IMAGE below to DOWNLOAD my instastory highlights, and the extra fun film I shot for Jiawa Liu of Beigerenegade.

Click bally-chadstone to download my highlights.