Plant Parent fashion editorial

Ready to raise the bar on parenthood? Start with some green thumb action.

This feature follows a young man who thinks fatherhood is a breeze but soon learns the true meaning of being a cool parent through the art of indoor plant care. His parents give him the ultimate challenge, and he rises to the occasion with style and confidence, mastering the diverse and ever-changing landscape of parenting through his collection of unique and thriving plants.

This is a visual representation of his journey, showcasing his growth and evolution as a PLANT PARENT.

As parents, we know that parenting can be:

  • Fiddleleaf – “fiddly”
  • Dried flowers – “lost”
  • Vines – “Tricky and Entangled”
  • Kangaroo plant – “resilient”
  • Strong of pearls – “cherishable”.

Which plant describes your parenting situ? Would love to hear your story!

Images captured on Nikon Z6 and Profoto A1X and Clic Softbox, B10X



Photography & Creative Direction: @heykarenwoo Model @williamcrabb Style & Art Direction @sirleroylorenzo Makeup @kateradfordmua Hair @nikkiporter_hair

Fashion Editorial: Old Skool Suburbia with Bally and Antoni Topic

Inspired by the outskirts of Melbourne, we are taken back to the 80s with old school television and dvd sets, windows wrapped in gift wrapping paper and greenery. This fashion editorial features my favourite luxury designer brand, Bally and model Antoni Topic (represented by Kult Australia) as the star of this story.


A Night To Remember with Sofitel in partnership with DIOR, NGV and Mercedes Benz Australia

It still hasn’t sunk in that I have just accomplished one of my all time favourite, fashion editorial work with four high end, luxury brands. A Night to Remember is a DIOR-inspired fashion editorial which celebrates the story of friendship between four girl friends through a series of themes: from getting fashionably ready; drinking cocktails by the Sofitel’s Atrium bar; to arriving in the new Mercedes Benz E250d coupe at the NGV.

This special edition was created for Sofitel Melbourne on Collins in partnership with Dior, NGV and Mercedes Benz Australia, and I cannot begin to fathom what an enormous, yet beautiful process it has been for me both personally and professionally. My mind was completely blown away to the 2% glimpse of what it felt like to work with, and to have my work put in front DIOR Paris, is beyond my wildest dreams. If you have seen DIOR & I, you will know what I mean. The angst, control and the tremendous value they place on their brand and product is formidable.

As excited as I am to attend the Dior GALA and exhibition, I am truly grateful for the opportunity to work with Sofitel, and to my incredible team of talents to produce the following series of images. I hope my story will inspire you to believe in yourself and keep creating. Love to you all xxx



FASHION by EMILY EDWARDS (@stylebkofficial)
HAIR by JASMINE RYLAND (@hairbyjasmine_edwardsandco) and JON OSMOND (hairbyjon_edwardsandco)
MAKEUP by TRE DALLAS (@tredallas) and OLIVIA SELLMAN (@oliviasellmanmakeup)

HANNAH JUDD (@hjuddd) represented by GIANT MANAGEMENT (@giant_mgmt)
CAITLYN ANDERSON (@caitysanderson) represented by GIANT MANAGEMENT
MAY GRACE (@maygraceparry) represented by FRM MODEL MANAGEMENT (@frmmodels)


Sofitel Melbourne on Collins, Dior Melbourne, Mercedes Benz Australia, National Gallery of Victoria


Dior, Thurley, Maticevski, Kitte, Sass and Bide, Mollini Shoes, Tony Bianco, Yeojin Bae, Alexandraaus

MBFWA 2016 Alice McCall Presentation

Alice McCall transformed the lavish award winning restaurant, Porteno in Surry Hills into a live instillation of models lounging around in chantilly lace and cute rompers. Just think 60/70s, 1999 Galliano, or Opium Den styled sets to go with each outfit. Each look had “Alice” written all over it – it was playful, sensual, and feminine. The presentation felt like a live fashion shoot but minus the luxury of time and space. Basically all the shooters were given about 5 minutes to work with the models within a confined area, whilst the stylish onlookers were right behind us catching all the action. Well you know me, I love the challenge to think quickly on my feet and make the most of any situation to produce images that I am proud to publish. ‘

So here they are and I hope you enjoy them as much as I enjoyed creating them. Thank you Electric Collective PR for having me xxx.

outfits // ALICE MCCALL

All images are copyrighted to Karen Woo. Please email for any images usage enquiries.























TRIUMPH Lingerie Fashion Editorial & Photography Tips

You would think by now that both Jess and I would be so comfortable with each other, and no challenge would ever deter us. Well, lingerie was definitely one of our most recent, challenging and new experience for the both of us. It was Jess’s first time getting in front of the camera in lacey bra and knickers (wait, wasn’t she one of BONDs Boobicon Ambassador?); and my first time directing her body in a way that her curves were accentuated in all the right places for the entire 3 hours. We had 5 different looks to nail, and by the end we were pretty chuffed by our efforts. Hard work, but was all worth it.

Even though this shoot was no different to any of our usual fashion editorials, but I thought I’ll share a few handy tips to take away when preparing for a blog or editorial shoot, especially if it is your first time as a fashion blogger working with the photographer, other team members or client.

  1. Know exactly what you want to achieve, ie, colour and theme
  2. Pull together your favourite reference images whether it is the poses, expression, locations, hair, makeup and wardrobe styling. It will give your team a sense of your direction. We called this the “mood board”
  3. Prepare your outfits/looks well in advance. It’s useful if you could show them to your photographer so he or she can finalise the location of choice
  4. Brief your team so everyone in on the same wave length, and an opportunity for every to collaborate and suggest ideas
  5. Have your brief signed off by your client before you start shooting. This will avoid later disappointment or any misunderstandings
  6. On the day, bring all your outfits (steamed and pressed), any props, food and great energy
  7. Anything can happen on the day of the shoot, so be prepared to be flexible and try different things. It’s all about having the collaborative spirit!
  8. What normally helps is to go through a few images on the back of the camera (or better, tether the images to the computer screen) together so you have the opportunity to adjust any clothing, props, expressions before fire gunning another set of useless images.

What Photographers should do:

  1. Photographers should always be a part of the creative process, so make sure you are given updates and provide feedback where neccessary
  2. Scout and choose locations in advance that would match the theme and outfit styling
  3. Don’t be trigger happy on set. Compose the shot in camera, and wait for the moment before snapping
  4. Make sure all the settings (ie, exposure, lighting) is correct before shooting
  5. Give verbal direction, even if it means using your hand to guide them. If you want to move their body, always ask for permission before making contact.
  6. Make your client happy and comfortable in front of the camera, including your team members. Never demand but have an energetic and collaborative spirit
  7. Never over edit your images ie, skin smoothing to the point where the it starts to look like a plastic doll
  8. Always go through your images, cull and select only your top favourite images for presentation. Trust me, your client won’t have time to go through 1000s and 1000s of images
  9. Choose filters wisely if you intend on using them. If your client wants to keep the images clean and have clarity, then don’t use filters with lots of fade that will wash out the detail of the clothing.

Lastly, have fun on set even if it means braving the cold and stormy weather.

I hope some of these tips will be useful, but if you have any questions, please feel free to ask away.

Ok good night sleeping beauties and enjoy what we have created for Triumph Australia. xxx


makeup and hair // AIMMEY PHAM
talent/styling // JESS DEMPSEY