A Night To Remember with Sofitel in partnership with DIOR, NGV and Mercedes Benz Australia

It still hasn’t sunk in that I have just accomplished one of my all time favourite, fashion editorial work with four high end, luxury brands. A Night to Remember is a DIOR-inspired fashion editorial which celebrates the story of friendship between four girl friends through a series of themes: from getting fashionably ready; drinking cocktails by the Sofitel’s Atrium bar; to arriving in the new Mercedes Benz E250d coupe at the NGV.

This special edition was created for Sofitel Melbourne on Collins in partnership with Dior, NGV and Mercedes Benz Australia, and I cannot begin to fathom what an enormous, yet beautiful process it has been for me both personally and professionally. My mind was completely blown away to the 2% glimpse of what it felt like to work with, and to have my work put in front DIOR Paris, is beyond my wildest dreams. If you have seen DIOR & I, you will know what I mean. The angst, control and the tremendous value they place on their brand and product is formidable.

As excited as I am to attend the Dior GALA and exhibition, I am truly grateful for the opportunity to work with Sofitel, and to my incredible team of talents to produce the following series of images. I hope my story will inspire you to believe in yourself and keep creating. Love to you all xxx

 

TEAM CREDITS

CREATIVE DIRECTION + PHOTOGRAPHY by KAREN WOO (@heykarenwoo)
PHOTOGRAPHY ASSISTING by STEPHANIE BOLGIE
FASHION by EMILY EDWARDS (@stylebkofficial)
HAIR by JASMINE RYLAND (@hairbyjasmine_edwardsandco) and JON OSMOND (hairbyjon_edwardsandco)
MAKEUP by TRE DALLAS (@tredallas) and OLIVIA SELLMAN (@oliviasellmanmakeup)

 
MODELS
HANNAH JUDD (@hjuddd) represented by GIANT MANAGEMENT (@giant_mgmt)
CAITLYN ANDERSON (@caitysanderson) represented by GIANT MANAGEMENT
MAY GRACE (@maygraceparry) represented by FRM MODEL MANAGEMENT (@frmmodels)
HOLLY TITHERIDGE (@_hollyt)
 

PARTNERS

Sofitel Melbourne on Collins, Dior Melbourne, Mercedes Benz Australia, National Gallery of Victoria

FASHION

Dior, Thurley, Maticevski, Kitte, Sass and Bide, Mollini Shoes, Tony Bianco, Yeojin Bae, Alexandraaus

Karen Woo

Melbourne based Fashion, Street Style and Editorial Photographer

2 Comments

  1. It is without hesitation that I recommend Karen Woo and her incredible team. Karen is an incredibly gifted photographer and human being. Insightful, creative and motivational when working on several assignments for us at Sofitel.

    Since partnering with Karen and her team on our National Gallery of Victoria, Dior Fashion Cocktail shoot, we achieved over 1,517 cocktails sold an increase of 35% in our total beverage sales and I contribute this to Karen’s eye to take images that delights the audience and entices them to purchase. The success of the campaign has also been recognised in Vogue Australia magazine, social media as well as Vogue Japan.

    I would without any reservation recommend Karen to you.

    • HEYYYY EVAN + TEAM!!!! Oh my goodness, I can’t believe I missed this message. Thanks soooo much for leaving me a testimony. It was an absolute pleasure working together on this project xxx

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