How street style has impacted my Fashion Photography career

Running a Photography business, defining your brand and who you want to be as a successful Fashion Photographer is daunting if you don’t know where to begin. This June 2018 (22-25), I will be speaking at Refocus Retreat 4 day conference for Women in the Photography Business who want to take their photography to the next level.

I will share how street style has impacted my fashion photography career; use case studies to discuss how I have approached each fashion photography project; reflect on my experiences and business decisions so you will leave the session with greater knowledge and how to kick start your fashion photography career.

For in-depth and hands-on workshops, please register to my two part photography workshop series:

 

WORKSHOP 1: Creating the perfect fashion editorial

Karen Woo’s fashion editorial work have appeared in international and Australian magazines from The Rake Japan, Plaza Uomo to the Collective Hub. Watch and enjoy a behind-the-scenes look at how Karen works closely with her Art Director/Fashion Stylist, Emily Edwards to create the perfect fashion editorial for clients. She will discuss and show her process of developing creative concepts, working with lighting and fashion styling while she works with her subject to capture a series of storytelling images. The photoshoot will be set up outdoors (if weather permits) using portable Profoto lighting equipment. Cameras are welcome to take behind the scenes images but is not mandatory for the workshop.

 

WORKSHOP 2: Creating compelling social content (proudly sponsored by 3INA makeup brand)

In this workshop, Karen will help you find your unique style and teach you how to understand your client, pitch a creative idea and create engaging stills/film on your social media platforms. Karen will be proudly working with a global makeup brand, 3INA Makeup to show you ways to visually tell 3INA Makeup brand’s story. Each student will be gifted a box of 3INA Makeup products to create their own social media content, then post it live at the end of the workshop. All students are encouraged to bring a camera (IPhone, compact camera is acceptable) and additional props for flat lay purposes.

The first 10 students will receive a 10% discount when they use my code “heykarenwoo”.

If you have any further questions, please email me at hey@karenwoo.com.au.

I hope to see you there x

Thank you BALLY and MOSS & SPY for my look below:

Suzy bag // BALLY
metallic coat // MOSS & SPY
heels // BALENCIAGA

Creative Direction by KAREN WOO
Photography by ALAN WOO

London Fashion Week 2017 Day 3 Street Style

It’s already day three, and I’m noticing a common theme amongst the London Fashion goers. Plaid oversized blazers, Beige/Brown colour palettes, Balenciaga knife boots, Gucci GG Marmont belt bags, Loewe and JW Anderson handbags, and dresses over distressed denim trousers.

 

MBFWA 2017 Opening Night Street Style Highlights

I’m so thrilled to be here in Sydney for the Mercedes-Benz Fashion Week Australia. Dion Lee opened the schedule tonight in front of the sails of the Opera House, out in the open air where everyone was praying hard for the rain to stay away. Thankfully it did! Lee’s Resort SS18 collection had a mix of cobalt, red and white coloured pieces; and I am obsessed with his menswear range – silk sailor pants, oversized vinyl coats, blazers and long sleeved shirts.

Shooting street style in front of the epic venue was the highlight of the night. My absolute favourite street style looks were: Beth Levi wore fuchsia Balenciaga over the knee boots and Dion Lee velvet dress; Sarah Ellen wore Louis Vuitton and Tiffany & Co jewelry, and Lisa Aiken’s wore flared pants, silk long sleeved shirt and blazer worn as a cape.

Ok, enjoy my favourite looks of the evening xx