Blog | Karen Woo Fashion Videographer

Sephora Street Style at Melbourne Central

November 29, 2015Karen Woo Leave a Comment

The wait is over! The iconic beauty giant Sephora has officially landed in Melbourne.

The launch of Sephora at Melbourne Central was EPIC. I can’t remember the last time I’ve seen so many beauty enthusiasts lining up for hair and make up cosmetics! The lines were pouring out on the streets on Latrobe street, waiting patiently for the doors to open at 12pm. “Beauty Cadets” were handing out balloons, show bag filled with bottled water and snacks, and music entertainment.

I had a quick tour around the the 500sqm space (designed by Lisa Zhang @DeviousStudios) and as you can imagine, there were aisles of more than 30 exclusive beauty brands such as Marc Jacobs Beauty, Tarte, Kat Von D, IT Cosmetics, Cover FX, NUDESTIX, Beauty Blender, Ole Henriksen, Formula X and its own private label SEPHORA cosmetics.

Believe it or not, I love makeup for someone who barely puts on makeup. I have a thing for pretty make up packaging. I have a drawer full of Sephora products such as hair clips, egg-shaped foundation blender, makeup brushes and my fave, contouring trio pack but honestly I’m quite a simple person who loves a good skincare regime. It’s takes me 5 minutes to put on my makeup but preventing it from smudging against my camera is another story. Note to self – wear eye primer!

As part of the Sephora launch, Melbourne Central invited me back to spot 12 of my favourite street looks from the excited lines of adoring Sephora fans.

So here are my top 12 street style picks of the day. Thanks for the snaps everyone x

This Within

November 19, 2015Karen Woo Leave a Comment

model // TIFFANY NEWMAN, Editor of THIS WITHIN

cami and a-line pant sage // KUWAII

Kendall + Kylie X Forever New collection launch preview

November 17, 2015Karen Woo Leave a Comment

This was Forever New‘s first ever collaboration with any designer or celebrity, and to collaborate with one of the most influential Celebrities on the planet such as Kendall + Kylie, it’s a huge deal. You can either diss them or love the Jenner sisters, but you have to admit they are both incredibly successful business women, and I have massive respect for that.

Today, I had the privilege of being one of the few along with the other well known Melbourne bloggers to see and touch the limited edition, 19 piece capsule collection at Melbourne Central Forever New store. Raquel Ryan, a well known Melbourne Stylist talked us through the collection and I was pretty surprised by the quality, design and cut of the fabrication. Price ranges from $79.99 and up to $249.99 and the collection is limited to selected stores in Melbourne such as Melbourne Central, Highpoint, Westfield Doncaster and Chadstone Shopping Centre.

To be honest, I haven’t walked into a Forever New store in years because I am not into the whole floral and girly thing, but now I have to say, I’m converted. Every piece is wearable and layerable and that’s what I love about styling and dressing up for the day. I ended up purchasing a black body suit from the Kendall + Kylie collection and a pair of stripe navy culottes. See my instagram post here on how I styled it.

Anyway here are some of the highlight from today’s launch.

Huge thank you to Bastion Collective and Melbourne Central for inviting me to the exclusive preview of the collection.

White Summer

November 14, 2015Karen Woo Leave a Comment

Model // BREE LAUGHLIN represented by Chadwick Modeling Agency

Stylist // DANIEL PACIOCCO

Hair and Makeup // AIMMEY PHAM

Jacket, Pants and Top by ELLIAT | Shoes by ALIASMAE | Bangle by SECRETSSHH

Oaks Day Highlights 2015

November 6, 2015Karen Woo 2 Comments

Well it’s a wrap from me!

It’s been a incredible week of shooting at the races, and even guest speaking at an RMIT for my good friend, Tiffany Newman (@thiswithin) who is teaching the students on Social Media Marketing #boom!

Anyway I really hope you have been enjoying all the coverage I have been snapping up for What Would Karl Do. Once again, thank you so much for the fun, laughter, great conversations and of-course your stylish race wear. Your support and love means so much to me.

Until next time, see you again in a year! xxx

All images are copyrighted to Karen Woo Photography. Please email hello@karenwoo.com.au for permission, thank you.