How street style has impacted my Fashion Photography career

Running a Photography business, defining your brand and who you want to be as a successful Fashion Photographer is daunting if you don’t know where to begin. This June 2018 (22-25), I will be speaking at Refocus Retreat 4 day conference for Women in the Photography Business who want to take their photography to the next level.

I will share how street style has impacted my fashion photography career; use case studies to discuss how I have approached each fashion photography project; reflect on my experiences and business decisions so you will leave the session with greater knowledge and how to kick start your fashion photography career.

For in-depth and hands-on workshops, please register to my two part photography workshop series:

 

WORKSHOP 1: Creating the perfect fashion editorial

Karen Woo’s fashion editorial work have appeared in international and Australian magazines from The Rake Japan, Plaza Uomo to the Collective Hub. Watch and enjoy a behind-the-scenes look at how Karen works closely with her Art Director/Fashion Stylist, Emily Edwards to create the perfect fashion editorial for clients. She will discuss and show her process of developing creative concepts, working with lighting and fashion styling while she works with her subject to capture a series of storytelling images. The photoshoot will be set up outdoors (if weather permits) using portable Profoto lighting equipment. Cameras are welcome to take behind the scenes images but is not mandatory for the workshop.

 

WORKSHOP 2: Creating compelling social content (proudly sponsored by 3INA makeup brand)

In this workshop, Karen will help you find your unique style and teach you how to understand your client, pitch a creative idea and create engaging stills/film on your social media platforms. Karen will be proudly working with a global makeup brand, 3INA Makeup to show you ways to visually tell 3INA Makeup brand’s story. Each student will be gifted a box of 3INA Makeup products to create their own social media content, then post it live at the end of the workshop. All students are encouraged to bring a camera (IPhone, compact camera is acceptable) and additional props for flat lay purposes.

The first 10 students will receive a 10% discount when they use my code “heykarenwoo”.

If you have any further questions, please email me at hey@karenwoo.com.au.

I hope to see you there x

Thank you BALLY and MOSS & SPY for my look below:

Suzy bag // BALLY
metallic coat // MOSS & SPY
heels // BALENCIAGA

Creative Direction by KAREN WOO
Photography by ALAN WOO

VAMFF 2018 GQ AUSTRALIA Menswear Backstage

GQ Australia menswear was by far my favourite show to end VAMFF. It was refreshing to see a diverse range of Australian talent and streetwear inspired apparel. It wasn’t the typical tailored suit with a tie, but a bolder look into menswear fashion such as chunky knits, layering of pieces and brighter colours. My stand-out piece was the all red velvet sports inspired ensemble, and that killer long red coat with layered with a white shirt and roll-necked knit. It was also exciting to see P.E Nation debuting their mens streetwear collection on the runway!

The designer line-up were:

  • Autonomy
  • Bassike
  • Chris Ran Lin
  • Jac+ Jack
  • Jack London
  • P.E NATION
  • Strateas Carlucci

Download Vamff-2018-GQ-Australia-Runway to watch the backstage highlights.

VAMFF 2018 Ginger and Smart backstage highlights

Ginger & Smart showcased its stunning AW18 collection at VAMFF 2018, and I was really fortunate to go behind the scenes to capture my desirable looks as well as experiencing the runway show thanks to AMPR. The show was presented by Marie Claire and supported by Priceline Pharmacy and it was captivating display of femininity, shimmer and a touch of confidence cool. 

All images by Karen Woo. Please seek permission for any image usage by emailing hey@karenwoo.com.au.

 

VAMFF 2018 Christian Kimber AW18 Menswear Street Style

What I appreciate most about capturing street style at Christian Kimber presentations, is the diverse range of refreshingly modern take on Australian men’s style. Most of the guests that show up seem to have a very laid back and minimalistic approach to styling where comfort and high quality craftsmanship is a priority. Today was no different; and here are the highlights shot outside Bang and Olufsen venue on 33 Russell Street. Can you spot any of Christian Kimber footwear and accessories?

 

 


VAMFF 2018 Street Style Highlights

Fashion week won’t be the same if I stayed back of house, so thanks to everyone who voted for “MORE STREET STYLE” on my Instastories.

So there you have it, I’ve heard you loud and clear. In no particular order here are my favourite street style moments balancing between the gorgeous afternoon light and outfits. Hope you like them as much as I loved snapping them. 

Much love to you guys xx