Melbourne Central Guest Level Street Style 2016

Here’s that time again where I got my camera out to spot my favourite Melbourne Central’s shopper’s looks, just in time for VAMFF next week!

Looking forward to seeing you all xx

 

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Want to know what understated elegance looks like? Well look no further. Adam has just arrived from England and brought along a slice of Euro-chic with him. His blue and white stripe t-shirt, navy chinos and white kicks are staples needed in everyone’s summer wardrobe.

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Sarah’s impeccable fits is super modern and chic. A white ribbed knit, black trousers and white leather sneakers are versatile staples that are a perfect base for layering. For example, we can throw on a smart fitted blazer, or a cropped leather jacket, or even long vest to add substance to this basic look.

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Boys, its time to fold away your skinny jeans and chinos for a pair of wide legged trousers. Wide legged trousers are becoming increasingly popular in the fashion realm; they allow unrestricted movement whilst ensuring comfort. I love Jerry’s pairing of a cropped shirt, which maintains a balance of proportions.

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Elka reminds me of a modern cowgirl in the best way possible. I love her denim jacket tied around her waist to show off her waistline and it creates a nice contrast of colour to the black corduroy overall worn underneath.

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Now if this look ain’t fly, I don’t know what is. Niu Niu’s choice of denim overalls and Marc Jacob flatform derbys are playful and cool at the same time. They also capture the essence of street wear, just like what her sweatshirt says.

 

 

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There is nothing I enjoy more than an effortless look like the one Lori has put together. The loose trench coat paired with cuffed light denim and white converse kicks are great for casual hangs and outings. The look is the perfect reflection of the everyday Aussie girl.

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I appreciate the reinforced pattern’s on Jun Gyu’s bomber zip-up and t-shirt. They make great examples of what I consider ‘’elevated-basics.”

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Dapper gents alert! Adrian’s look encapsultated Melbourne’s booming menswear appreciation. The light blue open collared shirt screams summer and the pin and pocket square adds a nice splash of colour to his cream double-breasted jacket.

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Fringes on fringes, from the hem, to the bag to the last detail on Cynthia’s pair of loafers. Cynthia may not be a dancer but the fringing compliments her movement as she waltz across the streets of Melbourne.

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Yeezus himself would most likely nod to Josh’s street steeze. Black on black is a classic combo, but it could also get a little tiring. Josh keeps it 100% with a pair of distressed denim and the red bomber makes the outfit lens-catching.

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Accessories are where it’s at to turn a simple outfit into a great outfit. The indigo bandana tied around Anna’s neck and round sunnies are cute tidbits that we can draw style inspiration from.

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Sophia’s pin-strip overalls and denim shirt is a fun and quirky match. However you are probably just like me, I can’t stop looking at her cute Charlotte Olympia loafers!

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The back of Yolanda’s denim shirt says ‘London, Paris and Berlin’ – three of the worlds undisputed fashion capitals. She’s putting Melbourne on the map with her funky street fit. I love her knitted dress that is styled with white sneakers, and a white cap worn backwards. Her pink Furla bag is definitely an eye-catcher.

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Terri keeps it cozy in her loose trench and voluminous trousers. Her tribal necklace and neutral sliders are great additions.

 


 

Images by KAREN WOO

Words by JERRY SHIEH

Dress Collective x VAMFF

The Dress Collective Runway is an official event of the 2016 Virgin Australia Melbourne Fashion Festival Offsite Runway Series.

On February 13, 2016, The Dress Collective merged the digital world with the tangible, presenting an interactive runway to raise funds for the Black Dog Institute, a not-for-profit organisation and world leader in the diagnosis, treatment and prevention of mood disorders such as depression and bipolar disorder.

The Dress Collective is the only e-boutique that sells 100% Australian made fashion and accessories. Featuring 100% Australian made and independent fashion, The Dress Collective Runway presented their exclusive range of emerging and established designers, and here are just some of my faves and some trendy street style looks captured outside the show.

All images by Karen Woo.

 

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Every Day with Peter J

I’ve grown up with Peter Jackson, and I can always remember the iconic “Peter Jackson” jingle that sounded over their adverts as the most dapper of men graced the screen. Peter Jackson has been making luxury & innovative tailoring to meet every Aussie man’s needs for decades and has become the go to for men in every state….including my very own Dad.

When I was little girl, my Dad would used to take me on a mission to choose a shirt and tie for him, and Peter Jackson was his shop of choice. So when I say that I’ve grown up with Peter Jackson, I mean more than just knowing the jingle off by heart. Decades later, I have been fortunate enough to work with this classic brand in a creative and street style capacity.

Aiming to bring a fresh and interesting look to PJ, we created a new wave of direction where story telling and lifestyle elements are key to their content. The #EverydaywithPeterJ campaign shows how the everyday man can take any Peter Jackson garment and weave it in with his own wardrobe to define his own style. Working with a number of Social Influencers, the campaign is an exciting new concept and project I am proud to share with you.

First off, here’s Daniel James Harris (@danieljamesharris) from The Gallant Army. See our first street style story below, with more to come in the next few days.

Enjoy! xx

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