BALLY launches store at Chadstone Fashion Capital 2017

With my creative menswear partner in crime, Jay Wilde of @Made.For.Men, are ecstatic to be part of the BALLY phenomenon. We have always appreciated the craftmanship and solid creativity behind every luxury designer brand, and BALLY is on the mark. What you see BALLY today, it may seem it has moved away from it’s traditional look, but if you look closely heritage shines through. 

We had the privilege of visiting the newly revised BALLY flagship store at Chadstone, collaboratively developed by Bally’s design and creative committee to establish the brand’s authentic new direction. The striking façade has been designed with Bally’s iconic red marble columns that complement the brass framed windows, which in turn open up the store to the outside. It has two separate entrances either side of the corner store, the space is organised in to two large sections, giving priority to Bally’s accessories and shoes, which are the core of the brand.

 

 

CLICK ON THE IMAGE below to DOWNLOAD my instastory highlights, and the extra fun film I shot for Jiawa Liu of Beigerenegade.

Click bally-chadstone to download my highlights.

Coach 41ers

Last Saturday, Coach Australia invited me to celebrate the new Australian Coach flagship store at Chadstone, the Fashion Capital.

The Coach flagship store has undergone a major revamp and the result: warm, luxurious and inviting. To carry on their unique combination of American attitude and design, superior product quality and commitment to customer service, a Craftmanship Bar has been added so you can have all your leather goods personalised and cleaned. Which means, every time you purchase a leather bag from the Coach store, you can choose a cute leather tag and emboss your initials or name on it, with your choice of colour and font size.

To celebrate the launch, I have created a mini fashion editorial with the Coach girls, Chervil Tan and Summer Kane from Vivien’s Modelling agency wearing their latest and edgiest collection SS17. My favourite pieces are their leather and varsity bomber jackets.

Enjoy xx