Karen Woo | Karen Woo Fashion Videographer

Through the Lens with SōLEURS

April 30, 2016Karen Woo Leave a Comment

I don’t know about you, but finding the right pair of sunglasses to suit my round face shape is a laborious exercise. Cat eyes, round shape and wide frames are big no no’s for me. As much as I’m convinced that the next trending Prada or Dior sunnies would suit my face to a tee, I’m mostly left feeling disappointed.

All this changed when I tried on my first pair of SōLEURS sunglasses. I was sincerely taken back by how sharp and clear everything appeared through the lens. Not only did the style looked good, I noticed how much exposure and glare were greatly reduced; so much that you can’t even look at a computer screen or an iPhone with them on!

Ladies, do you even know what that means for you? Less wrinkles and crow’s feet around the eyes. I think your Beauty Therapist would be pleased to see that.

After this experience, it really made sense for me to see how I can creatively capture a set of images that portrays the brand story of SōLEURS. Especially how life and style can be seen through the eyes of two real people, two greats friends. Without further ado, let me take you on a journey around Melbourne with these menswear fashion influencers, Nami Nguyen and Sid Paddahman of Bridge & Barrel.

Shop their range here at SoLEURS EYEWEAR and let me know what you think!

Photography // Karen Woo
Creative Direction // Tiffany Newman
Talent & Styling // Nami Nguyen, Sid Paddahman

VAMFF2016 Day 7 Street Style

March 20, 2016Karen Woo Leave a Comment

What a brilliant finale to VAMFF, and I couldn’t have done it without YOU.

Thank you so much for letting me stop you on the streets for a snap, and the many great conversations we have had. Thanks for all the Insta comments, the hugs and kisses on the streets, the shout outs and most of all, my WOO fam for putting up with my late night editing.

I am a little sad that VAMFF is now over, but I’m super pumped for Sydney Fashion Week. The excitement even spurred me to secure my flights to NYC, so I’ll be heading to New York Fashion Week in September as well. Woooootttt!

Anyway, thanks for tuning in. Until then, see you at MBFWA xxx

(c) All images are created and copyrighted to Karen Woo. Please email hello@karenwoo.com.au for usage rights, thank you.

VAMFF 2016 Famous For Fashion – Street Style Runway

March 15, 2016Karen Woo 2 Comments

Presented by the City of Stonnington and Supported by Cosmopolitan.

This inaugural event brought to life the uniquely identifiable styling language of a blogger-led street style on to the runway. Expanding beyond trends and broader than ready-to-wear, I captured my favourite Street Style Runway looks off the iconic Chapel Street retail precinct.

The Designer Line-Up were:

AUTONOMY
DIESEL
RYDER
SIR
STEVIE MAY
TALULAH

Enjoy the looks and the babes xxx

(c) All images are created and copyrighted to Karen Woo. Please email hello@karenwoo.com.au for usage rights, thank you.

VAMFF Model Off Duty – DAHONG

March 14, 2016Karen Woo Leave a Comment

Spotted this babe, Dahong post VAMFF Street Style Runway on Chapel Street.

VAMFF 2016 Street Style DAY 3

March 10, 2016Karen Woo Leave a Comment

There isn’t really any right or wrong answer on how to dress for street style, just as long as you are feeling it, then you know you have a winner. It’s always about putting pieces together and seeing what works and what doesn’t, making minor tweaks, and trust me your room will be a complete mess by the end of it.

The reason I enjoy capturing street style photography is because I love getting style inspiration from the streets. I get excited when I see someone interpreting a trend their own creative way, and that’s what makes fashion so much more interesting. Before I forget can I please emphasise or even apologise that if you see me on the street and I don’t stop you to take your snap, it doesn’t mean that I don’t dig your outfit it’s because:

I may be looking for something specific for my client (ie, WSGN)
I’ve taken a whole heap of street looks that has started to look the same same earlier in the day so I’m looking for that look with that extra edge
I may have already taken your picture and you didn’t see (but this only happens during fashion week. I will only snap if you give me your consent!)
I completely missed you 🙁

All in all, be happy and stay true to your style. Style is the outer, it’s what inside really counts. Don’t dress to be snapped but because it’s gives us confidence – it really shows!

Thank you so much Melissa Singer from FairFax Media for the feature alongside with the incredible Melbourne Street Style photographer, Liz Sunshine of Street Smith!

Read our online feature here.