Fashion Event

London Fashion Week 2017 Day 1 Street Style

Karen Woo Leave a Comment

Hello from London!

I can’t stop grinning from ear to ear that I’m actually here in London. For a long while now, all my photographer comrades have been raving about how authentic and laid back the street style is in London, and this year I decided to go experience it myself. Though day one was a slow start (day one is usually the case), I was pretty happy with what I snapped up.

After walking 25,000 steps through the alley ways and streets of London , here are the street style highlights from day 1.

A Night To Remember with Sofitel in partnership with DIOR, NGV and Mercedes Benz Australia

Karen Woo 2 Comments

It still hasn’t sunk in that I have just accomplished one of my all time favourite, fashion editorial work with four high end, luxury brands. A Night to Remember is a DIOR-inspired fashion editorial which celebrates the story of friendship between four girl friends through a series of themes: from getting fashionably ready; drinking cocktails by the Sofitel’s Atrium bar; to arriving in the new Mercedes Benz E250d coupe at the NGV.

This special edition was created for Sofitel Melbourne on Collins in partnership with Dior, NGV and Mercedes Benz Australia, and I cannot begin to fathom what an enormous, yet beautiful process it has been for me both personally and professionally. My mind was completely blown away to the 2% glimpse of what it felt like to work with, and to have my work put in front DIOR Paris, is beyond my wildest dreams. If you have seen DIOR & I, you will know what I mean. The angst, control and the tremendous value they place on their brand and product is formidable.

As excited as I am to attend the Dior GALA and exhibition, I am truly grateful for the opportunity to work with Sofitel, and to my incredible team of talents to produce the following series of images. I hope my story will inspire you to believe in yourself and keep creating. Love to you all xxx

 

TEAM CREDITS

CREATIVE DIRECTION + PHOTOGRAPHY by KAREN WOO (@heykarenwoo)
PHOTOGRAPHY ASSISTING by STEPHANIE BOLGIE
FASHION by EMILY EDWARDS (@stylebkofficial)
HAIR by JASMINE RYLAND (@hairbyjasmine_edwardsandco) and JON OSMOND (hairbyjon_edwardsandco)
MAKEUP by TRE DALLAS (@tredallas) and OLIVIA SELLMAN (@oliviasellmanmakeup)

 
MODELS
HANNAH JUDD (@hjuddd) represented by GIANT MANAGEMENT (@giant_mgmt)
CAITLYN ANDERSON (@caitysanderson) represented by GIANT MANAGEMENT
MAY GRACE (@maygraceparry) represented by FRM MODEL MANAGEMENT (@frmmodels)
HOLLY TITHERIDGE (@_hollyt)
 

PARTNERS

Sofitel Melbourne on Collins, Dior Melbourne, Mercedes Benz Australia, National Gallery of Victoria

FASHION

Dior, Thurley, Maticevski, Kitte, Sass and Bide, Mollini Shoes, Tony Bianco, Yeojin Bae, Alexandraaus

MBFWA 2017 Final Street Style Highlights

Karen Woo Leave a Comment

Fashion week is finally over and out, and what better way to end it at the iconic Bondi Beach Icebergs.

I would like to thank all the PR agencies for their continual support and inviting me to the runway shows; and to all my photography and fashion friends for keeping me company on the streets! I loved every moment hanging out with you guys.

Though fashion week is over, street style is here to stay. So keep being you, be authentic, and be true to your style.

See you next year!

xx Karen Woo.

 



MBFWA 2017 Backstage at Active Collective runway, HUNTRLND

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If you take away the superficiality of fashion, and make the effort to know the heart of every fashion soul, you never know who you end up being good friends with. Well Emily Highfield is definitely one of those people. I met Emily Highfield (well properly) at last year’s VAMFF when I stopped her for a street style snap, however I had no idea she was a seasoned Fashion Designer. I’ve always thought she was just a Fashionista and popular Digital Influencer, but how wrong was I. As our friendship grew, her passion for designing luxe activewear also grew, and I’m super proud to a part of her journey; and I even got to shoot her second activewear collection lookbook and go behind the scenes (and FROW) to her first ever, MBFWA 2017 Active Collective runway.

Em, huge congrats! WOOOO HOOOOO You did it (and does the running-man celebration dance) XXX