Fashion Event

A Night To Remember with Sofitel in partnership with DIOR, NGV and Mercedes Benz Australia

Karen Woo 2 Comments

It still hasn’t sunk in that I have just accomplished one of my all time favourite, fashion editorial work with four high end, luxury brands. A Night to Remember is a DIOR-inspired fashion editorial which celebrates the story of friendship between four girl friends through a series of themes: from getting fashionably ready; drinking cocktails by the Sofitel’s Atrium bar; to arriving in the new Mercedes Benz E250d coupe at the NGV.

This special edition was created for Sofitel Melbourne on Collins in partnership with Dior, NGV and Mercedes Benz Australia, and I cannot begin to fathom what an enormous, yet beautiful process it has been for me both personally and professionally. My mind was completely blown away to the 2% glimpse of what it felt like to work with, and to have my work put in front DIOR Paris, is beyond my wildest dreams. If you have seen DIOR & I, you will know what I mean. The angst, control and the tremendous value they place on their brand and product is formidable.

As excited as I am to attend the Dior GALA and exhibition, I am truly grateful for the opportunity to work with Sofitel, and to my incredible team of talents to produce the following series of images. I hope my story will inspire you to believe in yourself and keep creating. Love to you all xxx

 

TEAM CREDITS

CREATIVE DIRECTION + PHOTOGRAPHY by KAREN WOO (@heykarenwoo)
PHOTOGRAPHY ASSISTING by STEPHANIE BOLGIE
FASHION by EMILY EDWARDS (@stylebkofficial)
HAIR by JASMINE RYLAND (@hairbyjasmine_edwardsandco) and JON OSMOND (hairbyjon_edwardsandco)
MAKEUP by TRE DALLAS (@tredallas) and OLIVIA SELLMAN (@oliviasellmanmakeup)

 
MODELS
HANNAH JUDD (@hjuddd) represented by GIANT MANAGEMENT (@giant_mgmt)
CAITLYN ANDERSON (@caitysanderson) represented by GIANT MANAGEMENT
MAY GRACE (@maygraceparry) represented by FRM MODEL MANAGEMENT (@frmmodels)
HOLLY TITHERIDGE (@_hollyt)
 

PARTNERS

Sofitel Melbourne on Collins, Dior Melbourne, Mercedes Benz Australia, National Gallery of Victoria

FASHION

Dior, Thurley, Maticevski, Kitte, Sass and Bide, Mollini Shoes, Tony Bianco, Yeojin Bae, Alexandraaus

MBFWA 2017 Final Street Style Highlights

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Fashion week is finally over and out, and what better way to end it at the iconic Bondi Beach Icebergs.

I would like to thank all the PR agencies for their continual support and inviting me to the runway shows; and to all my photography and fashion friends for keeping me company on the streets! I loved every moment hanging out with you guys.

Though fashion week is over, street style is here to stay. So keep being you, be authentic, and be true to your style.

See you next year!

xx Karen Woo.

 



MBFWA 2017 Backstage at Active Collective runway, HUNTRLND

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If you take away the superficiality of fashion, and make the effort to know the heart of every fashion soul, you never know who you end up being good friends with. Well Emily Highfield is definitely one of those people. I met Emily Highfield (well properly) at last year’s VAMFF when I stopped her for a street style snap, however I had no idea she was a seasoned Fashion Designer. I’ve always thought she was just a Fashionista and popular Digital Influencer, but how wrong was I. As our friendship grew, her passion for designing luxe activewear also grew, and I’m super proud to a part of her journey; and I even got to shoot her second activewear collection lookbook and go behind the scenes (and FROW) to her first ever, MBFWA 2017 Active Collective runway.

Em, huge congrats! WOOOO HOOOOO You did it (and does the running-man celebration dance) XXX

MBFWA 2017 The Innovators, Fashion Design Studio runway

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The MBFWA Innovators runway was an exciting show for us, but an important one for the seven Fashion Design Studio students from TAFE NSW who were chosen to present at this year’s Sydney fashion week. The show provided a fresh perspective to Australia’s emerging talent that was unconventional. Amelia Akle, EWOL, Ann Xiao, CASEA, Handsy Swimwear, Richard Giang and YOHANA were part of the the lineup and here are my favourite looks from the runway.

CASEA by Cassie Hewitt – Her collection stole the show for me. I loved Casea’s modern take on the traditional Chinese cheongsam and the traditional Spanish mantilla; matched with big bold tassel earrings and fresh floral headpieces. As red is the colour trend of this resort season, it was evident throughout her entire collection which had vibrant signature prints, luxurious fabrics and craftmanship.

 

A.N.X by Ann Xiao – a wearable street wear collection which consisted of layering shirts on oversized shirts with bell sleeves, graphical text which looked like Chinese characters, and many horizontal and vertical lines. I loved how the pieces of the ribbon fabric dangled as the models walked past.

 

Richard Giang – with a background in architecture, Richard designed a collection that incorporated unique elements, techniques and textural fabrications. My eyes couldn’t help but gazed upon the incredible “crocodile” or “lizard” piece which stood out from the model’s white silky tailored suit. The wrap-pants was also particularly cool too.

EWOL by Angela Lowe – her collection was vibrant, quirkiness and colour which reflected the movement against the norm. There were lots of metallic fabrics, embellishments, ruffles and beads sewn onto the garments. It was a lot of fun to watch!

AKLE by Amelia Akle – her collection is feminine, girly and and a rebellion against traditional femininity. My standout piece was the long sleeved pastel pink textured dress with a tartan patterned crop top wrapped around the chest.

 

YOHANA by Johanna Smith – originally a teacher who worked in an isolated Aboriginal community in far west NSW, her collection was an abstract arrangement of colour in outback Australia. I really loved the aboriginal digital prints; and the combination of muddy hues and bold colour contracts where obscure leather pieces, cotton canvas and shirting were contrasted with lustrous texture. 

 

HANDSY SWIMWEAR by Emma Standon – I have to say I was quite impressed with Emma’s swimwear collection. It was interesting and innovative because I loved how she used 3d printing to create interesting “web-like” shapes which tied the pieces together in a cohesive fashion.

(c) All images by Karen Woo.